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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Internet marketing"
~subject:"Werbung"
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Internet marketing
Werbung
Brand management
106
Markenführung
106
B-to-B-Marketing
63
Business-to-business marketing
63
Brand image
48
Markenimage
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Hsiao, Shih-Hui
2
Amrouche, Nawel
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Bang, Nguyen
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Botha, Elsamari
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Caigny, Arno de
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Cao, Guangming
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Chen, Junsong
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Meire, Matthijs
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Melewar, T. C.
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Michaelidou, Nina
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
102
International journal of internet marketing and advertising : IJIMA
53
The journal of product & brand management
52
Journal of marketing communications
44
Journal of retailing and consumer services
43
The journal of brand management : an international journal
40
International journal of advertising : the review of marketing communications
39
Journal of promotion management : innovations in planning and applied research
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of advertising research
29
Journal of promotion management : JPM
28
SpringerLink / Bücher
26
International journal of advertising : the quarterly review of marketing communications
22
Marketing intelligence & planning
17
Business horizons
16
Psychology & marketing
16
Asia Pacific journal of marketing and logistics
15
Cogent business & management
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of internet commerce
15
Tourism management : research, policies, practice
14
Journal of marketing management : MM
13
European journal of marketing : EJM
12
International journal of consumer studies
12
International journal of electronic marketing and retailing : IJEMR
12
Journal of advertising
12
Journal of marketing
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
International journal of hospitality management
10
Journal of fashion marketing and management
10
Journal of global marketing
10
Journal of international consumer marketing
10
Journal of strategic marketing
10
European journal of marketing
9
Journal of historical research in marketing
9
Social Branding : Strategien - Praxisbeispiele - Perspektiven
9
Young consumers : insight and ideas for responsible marketers
9
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ECONIS (ZBW)
11
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1
The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
Wang, Yichuan
;
Hsiao, Shih-Hui
;
Yang, Zhiguo
;
Hajli, Nick
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 56-70
Persistent link: https://www.econbiz.de/10011478717
Saved in:
2
How employees engage with B2B brands on social media : word choice and verbal tone
Pitt, Christine S.
;
Plangger, Kirk A.
;
Botha, Elsamari
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 130-137
Persistent link: https://www.econbiz.de/10012107701
Saved in:
3
An analysis of B2B ingredient co-branding relationships
Erevelles, Sunil
;
Stevenson, Thomas H.
;
Srinivasan, Shuba
; …
- In:
Industrial marketing management : the international …
37
(
2008
)
8
,
pp. 940-952
Persistent link: https://www.econbiz.de/10003793438
Saved in:
4
Usage, barriers and measurement of social media marketing : an exploratory investigation of small and medium B2B brands
Michaelidou, Nina
;
Siamagka, Nikoletta Theofania
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1153-1159
Persistent link: https://www.econbiz.de/10009490224
Saved in:
5
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
6
How social media shapes the fashion industry : the spillover effects between private labels and national brands
Hsiao, Shih-Hui
;
Wang, Yen-Yao
;
Wang, Tawei
;
Kao, Ta Wei
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 40-51
Persistent link: https://www.econbiz.de/10012212199
Saved in:
7
B2B brands on Twitter : engaging users with a varying combination of social media content objectives, strategies, and tactics
Juntunen, Mari
;
Ismagiliova, Elvira
;
Oikarinen, Eeva-Liisa
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 630-641
Persistent link: https://www.econbiz.de/10012291402
Saved in:
8
National brand's local advertising and wholesale-price incentive under prior versus no prior information
Amrouche, Nawel
;
Yan, Ruiliang
- In:
Industrial marketing management : the international …
64
(
2017
),
pp. 161-174
Persistent link: https://www.econbiz.de/10011738518
Saved in:
9
Brand innovation and social media : knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Chen, Junsong
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 11-25
Persistent link: https://www.econbiz.de/10011422679
Saved in:
10
Speak to head and heart : the effects of linguistic features on B2B brand engagement on social media
Deng, Qi
;
Wang, Yun
;
Rod, Michel
;
Ji, Shaobo
- In:
Industrial marketing management : the international …
99
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013206382
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