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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Marketingmanagement"
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Marketingmanagement
Innovation
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Innovation management
229
Innovationsmanagement
229
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144
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144
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120
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Agnihotri, Raj
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
58
The journal of business & industrial marketing
34
Journal of strategic marketing
29
Springer eBook Collection
21
European journal of marketing : EJM
19
International journal of internet marketing and advertising : IJIMA
18
SpringerLink / Bücher
18
Journal of the Academy of Marketing Science
17
International journal of innovation management
16
International journal of technology marketing : IJTMkt
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of marketing management : MM
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Business horizons
13
Marketing intelligence & planning
13
Management science : journal of the Institute for Operations Research and the Management Sciences
12
Journal of business-to-business marketing
11
Cogent business & management
10
Journal of marketing communications
10
International journal of technology management : IJTM
9
Journal of marketing
9
The journal of product innovation management : an international publication of the Product Development & Management Association
9
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
8
Journal of retailing and consumer services
8
Management decision : MD
8
Technology analysis & strategic management
8
International journal of business innovation and research
7
Strategic market creation : a new perspective on marketing and innovation management
7
Asia Pacific journal of marketing and logistics
6
Beiträge zum Produkt-Marketing
6
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
6
European journal of innovation management
6
European research studies
6
International journal of innovation and technology management
6
Journal of innovation & knowledge : JIK
6
Journal of internet commerce
6
Journal of open innovation : technology, market, and complexity
6
Journal of promotion management : innovations in planning and applied research
6
Management research review
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ECONIS (ZBW)
67
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1
Digital content marketing in business markets : activities, consequences, and contingencies along the customer journey
Terho, Harri
;
Mero, Joel
;
Siutla, Lotta
;
Jaakkola, Elina
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 294-310
Persistent link: https://www.econbiz.de/10013494024
Saved in:
2
Social media engagement strategy : investigation of marketing and R&D interfaces in manufacturing industry
Chirumalla, Koteshwar
;
Oghazi, Pejvak
;
Parida, Vinit
- In:
Industrial marketing management : the international …
74
(
2018
),
pp. 138-149
Persistent link: https://www.econbiz.de/10011942282
Saved in:
3
Inscribing value on business model innovations : insights from industrial projects commercializing disruptive digital innovations
Simmons, Geoffrey
;
Palmer, Mark
;
Truong, Yann
- In:
Industrial marketing management : the international …
42
(
2013
)
5
,
pp. 744-754
Persistent link: https://www.econbiz.de/10010211329
Saved in:
4
Does market orientation promote enterprise digital
innovation
? : based on the survey data of China's digital core industries
Zhao, Yinyin
;
Peng, Benhong
;
Iqbal, Kashif
;
Wan, Anxia
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 135-145
Persistent link: https://www.econbiz.de/10014282231
Saved in:
5
Brand
innovation
and social media : knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Chen, Junsong
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 11-25
Persistent link: https://www.econbiz.de/10011422679
Saved in:
6
Marketing capability, organizational adaptation and new product development performance
Mu, Jifeng
- In:
Industrial marketing management : the international …
49
(
2015
),
pp. 151-166
Persistent link: https://www.econbiz.de/10011374565
Saved in:
7
Ambidextrous marketing capabilities and performance : how and when entrepreneurial orientation makes a difference
Mehrabi, Hamed
;
Coviello, Nicole
;
Ranaweera, Chatura
- In:
Industrial marketing management : the international …
77
(
2019
),
pp. 129-142
Persistent link: https://www.econbiz.de/10012004194
Saved in:
8
When to outsource the sales force for new products
Good, Valerie
;
Calantone, Roger J.
- In:
Industrial marketing management : the international …
82
(
2019
),
pp. 106-116
Persistent link: https://www.econbiz.de/10012128002
Saved in:
9
Supporting product innovativeness and customer value at the bottom of the pyramid through context-specific capabilities and social ties
Getnet, Hailu
;
O'Cass, Aron
;
Ahmadi, Hormoz
;
Siahtiri, Vida
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 70-80
Persistent link: https://www.econbiz.de/10012146610
Saved in:
10
When marketing and manufacturing departments integrate : the influences of market newness and competitive intensity
Feng, Taiwen
;
Huang, Yufei
;
Avgerinos, Emmanouil
- In:
Industrial marketing management : the international …
75
(
2018
),
pp. 218-231
Persistent link: https://www.econbiz.de/10011963509
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