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The influence of desire for control on monitoring decisions and performance outcomes in strategic alliances
Musarra, Giuseppe; Robson, Matthew J.; Katsikeas, … - In: Industrial marketing management : the international … 55 (2016), pp. 10-21
Persistent link: https://www.econbiz.de/10011503391
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Market orientation, positioning strategy and brand performance
Iyer, Pramod; Davari, Arezoo; Zolfagharian, Mohammadali; … - In: Industrial marketing management : the international … 81 (2019), pp. 16-29
Persistent link: https://www.econbiz.de/10012107673
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Is more supply chain integration always beneficial to financial performance?
Zhao, Gang; Feng, Taiwen; Wang, Dan - In: Industrial marketing management : the international … 45 (2015), pp. 162-172
Persistent link: https://www.econbiz.de/10010530559
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Complexity of sales situation and sales lead performance : an empirical study in business-to-business company
Virtanen, Tatu; Parvinen, Petri; Rollins, Minna - In: Industrial marketing management : the international … 45 (2015), pp. 49-58
Persistent link: https://www.econbiz.de/10010530579
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A framework for understanding strategic network performance : exploring efficiency and effectiveness at the network level
Bayne, Lyndie; Schepis, Daniel; Purchase, Sharon - In: Industrial marketing management : the international … 67 (2017), pp. 134-147
Persistent link: https://www.econbiz.de/10011822041
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Market orientation, guanxi, and business performance
Chung, Henry F. L. - In: Industrial marketing management : the international … 40 (2011) 4, pp. 522-533
Persistent link: https://www.econbiz.de/10009159491
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The performance implications of power-trust relationship : the moderating role of commitment in the supplier-retailer relationship
Jain, Megha; Khalil, Shadab; Johnston, Wesley J.; … - In: Industrial marketing management : the international … 43 (2014) 2, pp. 312-321
Persistent link: https://www.econbiz.de/10010364519
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Effects of collaborative communication on the development of market-relating capabilities and relational performance metrics in industrial markets
Chen, Yen Chun; Lie, Po-Chien; Arnold, Todd J. - In: Industrial marketing management : the international … 42 (2013) 8, pp. 1181-1191
Persistent link: https://www.econbiz.de/10010227782
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Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming; Weerawardena, Jay - In: Industrial marketing management : the international … 111 (2023), pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
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Implications of dynamic capabilities on triple bottom line performance after the COVID-19 pandemic : an empirical insight from B2B marketing perspective
Chatterjee, Sheshadri; Chaudhuri, Ranjan; Ferraris, Alberto - In: Industrial marketing management : the international … 115 (2023), pp. 240-252
Persistent link: https://www.econbiz.de/10014454898