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~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Social web"
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THE SElKATSUSHA AND THE FIGHT...
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
International journal of advertising : the review of marketing communications
Journal of business research : JBR
200
Journal of retailing and consumer services
170
International journal of internet marketing and advertising : IJIMA
93
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
Technological forecasting & social change : an international journal
61
The journal of product & brand management
56
Journal of marketing communications
47
Journal of promotion management : innovations in planning and applied research
47
Journal of internet commerce
44
International journal of consumer studies
39
International journal of electronic marketing and retailing : IJEMR
39
Psychology & marketing
38
Journal of electronic commerce research : JECR
37
The journal of brand management : an international journal
36
Cogent business & management
33
Journal of management information systems : JMIS
32
Journal of marketing management : JMM ; journal of the Academy of Marketing
32
Journal of marketing management : MM
31
Electronic commerce research
30
Information systems research : ISR
30
International journal of hospitality management
29
International journal of technology marketing : IJTMkt
29
Tourism management : research, policies, practice
29
International journal of electronic commerce : IJEC
28
Journal of marketing
27
Journal of travel and tourism marketing
27
Asia Pacific journal of marketing and logistics
26
Journal of fashion marketing and management
26
International journal of business information systems : IJBIS
25
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of the Academy of Marketing Science
25
Marketing intelligence & planning
25
Young consumers : insight and ideas for responsible marketers
25
Management science : journal of the Institute for Operations Research and the Management Sciences
23
Journal of hospitality marketing & management
22
International journal of contemporary hospitality management
21
International journal of e-business research : an official publication of the Information Resources Management Association
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The deeper, the better? : effect of online brand community activity on customer purchase frequency
Wu, Ji
;
Huang, Liqiang
;
Zhao, Jianliang Leon
;
Hua, …
- In:
Information & management : the internat. journal of …
52
(
2015
)
7
,
pp. 813-823
Persistent link: https://www.econbiz.de/10011416354
Saved in:
2
Creative participation : collective sentiment in online co-creation communities
Lee, Hsin-Hsuan Meg
;
Dolen, Willemijn M. van
- In:
Information & management : the internat. journal of …
52
(
2015
)
8
,
pp. 951-964
Persistent link: https://www.econbiz.de/10011416910
Saved in:
3
A social endorsing mechanism for target advertisement diffusion
Lin, Lien-Fa
;
Li, Yung-Ming
;
Wu, Wen-Hsiang
- In:
Information & management : the internat. journal of …
52
(
2015
)
8
,
pp. 982-997
Persistent link: https://www.econbiz.de/10011416917
Saved in:
4
Can music improve e-behavioral intentions by enhancing consumers' immersion and experience?
Cuny, Caroline
;
Fornerino, Marianela
;
Helme-Guizon, Agnès
- In:
Information & management : the internat. journal of …
52
(
2015
)
8
,
pp. 1025-1034
Persistent link: https://www.econbiz.de/10011416924
Saved in:
5
Reciprocity norms and information-sharing behavior in online consumption communities : an empirical investigation of antecedents and moderators
Pai, Peiyu
;
Tsai, Hsien-Tung
- In:
Information & management : the internat. journal of …
53
(
2016
)
1
,
pp. 38-52
Persistent link: https://www.econbiz.de/10011482987
Saved in:
6
Product engagement and identity signaling : the role of likes in social commerce for fashion products
Xu, Pei
;
Liu, De
- In:
Information & management : the internat. journal of …
56
(
2019
)
2
,
pp. 143-154
Persistent link: https://www.econbiz.de/10011997614
Saved in:
7
With a little help from my friends : cultivating serendipity in online shopping environments
Grange, Camille
;
Benbasat, Izak
;
Burton-Jones, Andrew
- In:
Information & management : the internat. journal of …
56
(
2019
)
2
,
pp. 225-235
Persistent link: https://www.econbiz.de/10011997630
Saved in:
8
The cultural impact on social commerce : a sentiment analysis on Yelp ethnic restaurant reviews
Nakayama, Makoto
;
Wan, Yun
- In:
Information & management : the internat. journal of …
56
(
2019
)
2
,
pp. 271-279
Persistent link: https://www.econbiz.de/10011997636
Saved in:
9
Understanding the role of technology attractiveness in promoting social commerce engagement : moderating effect of personal interest
Shen, Xiao-Liang
;
Li, Yang-Jun
;
Sun, Yongqiang
;
Chen, …
- In:
Information & management : the internat. journal of …
56
(
2019
)
2
,
pp. 294-305
Persistent link: https://www.econbiz.de/10011997664
Saved in:
10
Motivation crowding in online product reviewing : a qualitative study of amazon reviewers
Wu, Philip Fei
- In:
Information & management : the internat. journal of …
56
(
2019
)
8
,
pp. 1-9
Persistent link: https://www.econbiz.de/10012129457
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