A social endorsing mechanism for target advertisement diffusion
Lien-Fa Lin, Yung-Ming Li, Wen-Hsiang Wu
| Year of publication: |
2015
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|---|---|
| Authors: | Lin, Lien-Fa ; Li, Yung-Ming ; Wu, Wen-Hsiang |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 52.2015, 8, p. 982-997
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| Subject: | Social media | Social endorsement | Diffusion mechanism | Target advertising | Influence analysis | Social Web | Social web | Online-Marketing | Internet marketing | Zielgruppe | Target group | Werbung | Advertising | Werbewirkung | Advertising effects | Soziales Netzwerk | Social network | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.im.2015.07.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011416917