A diffusion planning mechanism for social marketing
Year of publication: |
July 2017
|
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Authors: | Li, Yung-Ming ; Lai, Cheng-Yang ; Lin, Lien-Fa |
Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 54.2017, 5, p. 638-650
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Subject: | Information diffusion | Social networks | Social media marketing | Path planning | Influential nodes | Social Web | Social web | Online-Marketing | Internet marketing | Social Marketing | Social marketing | Soziales Netzwerk | Social network | Informationsverbreitung | Information dissemination |
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