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~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~subject:"Brand management"
~subject:"Social web"
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THE SElKATSUSHA AND THE FIGHT...
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Brand management
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Journal of business research : JBR
523
Journal of retailing and consumer services
372
The journal of product & brand management
293
The journal of brand management : an international journal
267
Psychology & marketing
119
International journal of internet marketing and advertising : IJIMA
108
Journal of marketing communications
106
Asia Pacific journal of marketing and logistics
102
International journal of hospitality management
95
European journal of marketing : EJM
87
Journal of promotion management : innovations in planning and applied research
83
International journal of advertising : the review of marketing communications
82
International journal of consumer studies
77
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
76
Marketing intelligence & planning
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
71
Journal of international consumer marketing
71
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
71
Journal of marketing management : MM
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
68
Technological forecasting & social change : an international journal
67
Journal of the Academy of Marketing Science
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Cogent business & management
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Journal of marketing
61
Marketing letters : a journal of research in marketing
61
SpringerLink / Bücher
61
Journal of fashion marketing and management
60
Journal of strategic marketing
60
Journal of global marketing
57
The journal of consumer marketing
57
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
Journal of travel and tourism marketing
54
International journal of electronic marketing and retailing : IJEMR
53
International marketing review
52
Journal of promotion management : JPM
52
International journal of contemporary hospitality management
50
Journal of internet commerce
50
Young consumers : insight and ideas for responsible marketers
46
Journal of Islamic marketing
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The deeper, the better? : effect of online brand community activity on customer purchase frequency
Wu, Ji
;
Huang, Liqiang
;
Zhao, Jianliang Leon
;
Hua, …
- In:
Information & management : the internat. journal of …
52
(
2015
)
7
,
pp. 813-823
Persistent link: https://www.econbiz.de/10011416354
Saved in:
2
Creative participation : collective sentiment in online co-creation communities
Lee, Hsin-Hsuan Meg
;
Dolen, Willemijn M. van
- In:
Information & management : the internat. journal of …
52
(
2015
)
8
,
pp. 951-964
Persistent link: https://www.econbiz.de/10011416910
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3
A social endorsing mechanism for target advertisement diffusion
Lin, Lien-Fa
;
Li, Yung-Ming
;
Wu, Wen-Hsiang
- In:
Information & management : the internat. journal of …
52
(
2015
)
8
,
pp. 982-997
Persistent link: https://www.econbiz.de/10011416917
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4
Can music improve e-behavioral intentions by enhancing consumers' immersion and experience?
Cuny, Caroline
;
Fornerino, Marianela
;
Helme-Guizon, Agnès
- In:
Information & management : the internat. journal of …
52
(
2015
)
8
,
pp. 1025-1034
Persistent link: https://www.econbiz.de/10011416924
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5
Reciprocity norms and information-sharing behavior in online consumption communities : an empirical investigation of antecedents and moderators
Pai, Peiyu
;
Tsai, Hsien-Tung
- In:
Information & management : the internat. journal of …
53
(
2016
)
1
,
pp. 38-52
Persistent link: https://www.econbiz.de/10011482987
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6
Applying flow theory to booking experiences : an integrated model in an online service context
Bilgihan, Anil
;
Nusair, Khaldoon
;
Okumus, Fevzi
; …
- In:
Information & management : the internat. journal of …
52
(
2015
)
6
,
pp. 668-678
Persistent link: https://www.econbiz.de/10011376411
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7
Product engagement and identity signaling : the role of likes in social commerce for fashion products
Xu, Pei
;
Liu, De
- In:
Information & management : the internat. journal of …
56
(
2019
)
2
,
pp. 143-154
Persistent link: https://www.econbiz.de/10011997614
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8
With a little help from my friends : cultivating serendipity in online shopping environments
Grange, Camille
;
Benbasat, Izak
;
Burton-Jones, Andrew
- In:
Information & management : the internat. journal of …
56
(
2019
)
2
,
pp. 225-235
Persistent link: https://www.econbiz.de/10011997630
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9
The cultural impact on social commerce : a sentiment analysis on Yelp ethnic restaurant reviews
Nakayama, Makoto
;
Wan, Yun
- In:
Information & management : the internat. journal of …
56
(
2019
)
2
,
pp. 271-279
Persistent link: https://www.econbiz.de/10011997636
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10
Understanding the role of technology attractiveness in promoting social commerce engagement : moderating effect of personal interest
Shen, Xiao-Liang
;
Li, Yang-Jun
;
Sun, Yongqiang
;
Chen, …
- In:
Information & management : the internat. journal of …
56
(
2019
)
2
,
pp. 294-305
Persistent link: https://www.econbiz.de/10011997664
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