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The accountability crisis in advertising and marketing : self-regulation and deeper metrics are needed to survive the digital age
Stewart, David W. - In: Journal of advertising research 59 (2019) 4, pp. 385-390
Persistent link: https://www.econbiz.de/10012159848
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Werbung im Internet und in kommerziellen Online-Diensten
Rengelshausen, Oliver - In: Interaktive Werbung : Marketingkommunikation auf dem …, (pp. 101-145). 1996
Persistent link: https://www.econbiz.de/10001293896
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Interaktive Werbung auf dem Weg ins digitale Zeitalter
Silberer, Günter - In: Interaktive Werbung : Marketingkommunikation auf dem …, (pp. 3-20). 1996
Persistent link: https://www.econbiz.de/10001293899
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Cause-related marketing advertising formats on nonprofit websites : does a company's donation-amount offer in nonprofit display ads drive purchase intention?
Ndasi, Wilson; Bolat, Elvira; Roushan, Gelareh - In: Journal of advertising research 61 (2021) 3, pp. 289-302
Persistent link: https://www.econbiz.de/10012656819
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Evaluating the advertising effectiveness of noncelebrity endorsers : advantages of customer vs. employee endorsers and mediating factors of their impact
Gräve, Jan-Frederik; Schnittka, Oliver; Haiduk, Carolin - In: Journal of advertising research 61 (2021) 3, pp. 318-333
Persistent link: https://www.econbiz.de/10012656841
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Advertising and promotional effects on consumer service firm sales : media ad spend and quality matter for driving restaurant sales
Spotts, Harlan E.; Weinberger, Marc G.; Weinberger, … - In: Journal of advertising research 60 (2020) 1, pp. 104-116
Persistent link: https://www.econbiz.de/10012293500