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~isPartOf:"International journal of Indian culture and business management"
~isPartOf:"Margin : quarterly journal of the National Council of Applied Economic Research"
~subject:"Brand management"
~type_genre:"Article in journal"
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International journal of Indian culture and business management
Margin : quarterly journal of the National Council of Applied Economic Research
The IUP journal of brand management : IJBRM
15
International journal of business excellence
10
Global business review
9
International journal of Indian culture and business management : IJICBM
8
The journal of brand management : an international journal
8
The journal of product & brand management
8
Vision : the journal of business perspective
8
International journal of business and globalisation : IJBG
7
Journal of Indian business research
7
Global journal of business management : GJBM
5
International journal of business and emerging markets : IJBEM
5
International journal of electronic marketing and retailing : IJEMR
5
Journal of global marketing
5
GITAM journal of management : a quarterly publication of GITAM Institute of Management
4
Journal of international consumer marketing
4
South Asian journal of management : SAJM
4
The marketing review
4
Young consumers : insight and ideas for responsible marketers
4
Asia-Pacific journal of business administration
3
Asia-Pacific journal of management research and innovation
3
IIMB management review
3
Journal of strategic marketing
3
Metamorphosis : a journal of management research
3
Paradigm : the journal of Institute of Management Technology
3
Business analyst : a refereed journal of Shri Ram College of Commerce
2
Cogent business & management
2
Indian journal of economics & business : IJEB
2
International journal of business innovation and research
2
International journal of economic research
2
International journal of emerging markets
2
International journal of management concepts and philosophy : IJMCP
2
International journal of retail and distribution management
2
International journal of technology marketing : IJTMkt
2
Journal of consumer marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing communications
2
Journal of promotion management : innovations in planning and applied research
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Journal of retailing and consumer services
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Management : journal of contemporary management issues
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ECONIS (ZBW)
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1
Indian cool : concept and contrast with western cool
Duggal, Ekta
;
Verma, Harsh V.
- In:
International journal of Indian culture and business …
19
(
2019
)
1
,
pp. 67-80
Persistent link: https://www.econbiz.de/10012135655
Saved in:
2
Consumer's risk relieving strategy towards branded food outbreak : the case of Maggie noodles in India
Moovendhan, V.
;
Kumar, Satish
;
Mayank, Kothari
- In:
International journal of Indian culture and business …
18
(
2019
)
4
,
pp. 405-419
Persistent link: https://www.econbiz.de/10012110537
Saved in:
3
Local versus global brand preferences amongst urban Indian chocolate consumers : an empirical study
Chawla, Deepak
;
Sondhi, Neena
- In:
International journal of Indian culture and business …
12
(
2016
)
4
,
pp. 508-533
Persistent link: https://www.econbiz.de/10011664736
Saved in:
4
Attitude on Indian consumers towards luxury brand purchase : an application of "attitude scale to luxury items"
Sanyal, Shamindra Nath
;
Datta, Saroj Kumar
;
Banerjee, …
- In:
International journal of Indian culture and business …
9
(
2014
)
3
,
pp. 316-339
Persistent link: https://www.econbiz.de/10011284517
Saved in:
5
The study of brand extension among generation Y in the Indian market
Joshi, Richa
;
Yadav, Rajan
- In:
International journal of Indian culture and business …
19
(
2019
)
3
,
pp. 339-353
Persistent link: https://www.econbiz.de/10012145973
Saved in:
6
"My store my brand" - a critical review of online and offline private label brands in India
Pangriya, Ruchita
;
Kumar, M. Rupesh
- In:
International journal of Indian culture and business …
16
(
2018
)
2
,
pp. 223-244
Persistent link: https://www.econbiz.de/10011933502
Saved in:
7
Measuring the effect of consumer ethnocentrism and consumer beliefs for herbal products on brand loyalty : a study of Indian FMCG sector
Trivedi, Jay P.
- In:
International journal of Indian culture and business …
16
(
2018
)
3
,
pp. 323-338
Persistent link: https://www.econbiz.de/10011933522
Saved in:
8
Values and social identity of students and working-class consumers : antecedents to normative and informative brand influences of Indian small-town consumers
Khare, Arpita
;
Tripathi, Viveka Nand
- In:
International journal of Indian culture and business …
4
(
2011
)
6
,
pp. 626-643
Persistent link: https://www.econbiz.de/10009377765
Saved in:
9
The effect of content credibility on consumer-based brand equity : the case of Indian television channels
Bakshi, Madhupa
;
Khan, Bilal Mustafa
;
Mishra, Prashant
- In:
International journal of Indian culture and business …
8
(
2014
)
3
,
pp. 329-344
Persistent link: https://www.econbiz.de/10010401590
Saved in:
10
Consumer reactions to retail out-of-stock : replication into new contexts
Rani, Leela
- In:
International journal of Indian culture and business …
1
(
2007/08
)
3
,
pp. 319-334
Persistent link: https://www.econbiz.de/10003737455
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