Narrow search
Showing 1 - 10 of 10
Cover Image
Indian cool : concept and contrast with western cool
Duggal, Ekta; Verma, Harsh V. - In: International journal of Indian culture and business … 19 (2019) 1, pp. 67-80
Persistent link: https://www.econbiz.de/10012135655
Cover Image
Consumer's risk relieving strategy towards branded food outbreak : the case of Maggie noodles in India
Moovendhan, V.; Kumar, Satish; Mayank, Kothari - In: International journal of Indian culture and business … 18 (2019) 4, pp. 405-419
Persistent link: https://www.econbiz.de/10012110537
Cover Image
Local versus global brand preferences amongst urban Indian chocolate consumers : an empirical study
Chawla, Deepak; Sondhi, Neena - In: International journal of Indian culture and business … 12 (2016) 4, pp. 508-533
Persistent link: https://www.econbiz.de/10011664736
Cover Image
Attitude on Indian consumers towards luxury brand purchase : an application of "attitude scale to luxury items"
Sanyal, Shamindra Nath; Datta, Saroj Kumar; Banerjee, … - In: International journal of Indian culture and business … 9 (2014) 3, pp. 316-339
Persistent link: https://www.econbiz.de/10011284517
Cover Image
The study of brand extension among generation Y in the Indian market
Joshi, Richa; Yadav, Rajan - In: International journal of Indian culture and business … 19 (2019) 3, pp. 339-353
Persistent link: https://www.econbiz.de/10012145973
Cover Image
"My store my brand" - a critical review of online and offline private label brands in India
Pangriya, Ruchita; Kumar, M. Rupesh - In: International journal of Indian culture and business … 16 (2018) 2, pp. 223-244
Persistent link: https://www.econbiz.de/10011933502
Cover Image
Measuring the effect of consumer ethnocentrism and consumer beliefs for herbal products on brand loyalty : a study of Indian FMCG sector
Trivedi, Jay P. - In: International journal of Indian culture and business … 16 (2018) 3, pp. 323-338
Persistent link: https://www.econbiz.de/10011933522
Cover Image
Values and social identity of students and working-class consumers : antecedents to normative and informative brand influences of Indian small-town consumers
Khare, Arpita; Tripathi, Viveka Nand - In: International journal of Indian culture and business … 4 (2011) 6, pp. 626-643
Persistent link: https://www.econbiz.de/10009377765
Cover Image
The effect of content credibility on consumer-based brand equity : the case of Indian television channels
Bakshi, Madhupa; Khan, Bilal Mustafa; Mishra, Prashant - In: International journal of Indian culture and business … 8 (2014) 3, pp. 329-344
Persistent link: https://www.econbiz.de/10010401590
Cover Image
Consumer reactions to retail out-of-stock : replication into new contexts
Rani, Leela - In: International journal of Indian culture and business … 1 (2007/08) 3, pp. 319-334
Persistent link: https://www.econbiz.de/10003737455