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Too good to be true : the role of online reviews' features in probability to buy
Maslowska, Ewa; Malthouse, Edward C.; Bernritter, Stefan F. - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 142-163
Persistent link: https://www.econbiz.de/10011687909
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Trust in online recommendations : an evolutionary psychology perspective
Prendergast, Gerard; Paliwal, Aishwarya; Chan, Kelvyn Ka Fuk - In: International journal of advertising : the quarterly … 37 (2018) 2, pp. 199-216
Persistent link: https://www.econbiz.de/10011859272
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Processes and effects of targeted online advertising among children
Reijmersdal, Eva A. van; Rozendaal, Esther; Smink, Nadia; … - In: International journal of advertising : the quarterly … 36 (2017) 3, pp. 396-414
Persistent link: https://www.econbiz.de/10011707392
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Marketing through Instagram influencers : the impact of number of followers and product divergence on brand attitude
Veirman, Marijke de; Cauberghe, Veroline; Hudders, Liselot - In: International journal of advertising : the quarterly … 36 (2017) 5, pp. 798-828
Persistent link: https://www.econbiz.de/10011799729
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Investigating generational differences in e-WOM behaviours : for advertising purposes. dpes X
Strutton, David; Taylor, David G.; Thompson, Kenneth N. - In: International journal of advertising : the quarterly … 30 (2011) 4, pp. 559-586
Persistent link: https://www.econbiz.de/10009349603
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Let's get real (time)! : the potential of real-time marketing to catalyze the sharing of brand messages
Willemsen, Lotte M.; Mazerant, Komala; Kamphuis, Anne-Lise - In: International journal of advertising : the quarterly … 37 (2018) 5, pp. 828-848
Persistent link: https://www.econbiz.de/10012492593
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The impact of text valence, star rating and rated usefulness in online reviews
Pelsmacker, Patrick de; Dens, Nathalie; Kolomiiets, Alona - In: International journal of advertising : the quarterly … 37 (2018) 3, pp. 340-359
Persistent link: https://www.econbiz.de/10011881815
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Understanding the effects of different review features on purchase probability
Kim, Su Jung; Maslowska, Ewa; Malthouse, Edward C. - In: International journal of advertising : the quarterly … 37 (2018) 1, pp. 29-53
Persistent link: https://www.econbiz.de/10011859197
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User-generated product reviews on the internet : the drivers and outcomes of the perceived usefulness of product reviews
Kim, Kihan; Cheong, Yunjae; Kim, Hyuksoo - In: International journal of advertising : the quarterly … 36 (2017) 2, pp. 227-245
Persistent link: https://www.econbiz.de/10011689788
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Getting the word out on Twitter : the role of influentials, information brokers and strong ties in building word-of-mouth for brands
Araujo, Theo; Neijens, Peter; Vliegenthart, Rens - In: International journal of advertising : the quarterly … 36 (2017) 3, pp. 496-513
Persistent link: https://www.econbiz.de/10011707437