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Is sexy better than funny? : disentangling the persuasive effects of pleasure and arousal across sex and humour appeals
Das, Enny; Galekh, Maryna; Vonkeman, Charlotte - In: International journal of advertising : the quarterly … 34 (2015) 3, pp. 406-420
Persistent link: https://www.econbiz.de/10011546490
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Congruity between mood and message regulatory focus enhances the effectiveness of anti drinking and driving advertisements : a global versus local processing explanation
Sar, Sela; Anghelcev, George - In: International journal of advertising : the quarterly … 34 (2015) 3, pp. 421-446
Persistent link: https://www.econbiz.de/10011546518
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Looking in through outdoor : a socio-cultural and historical perspective on the evolution of advertising humour
Weinberger, Marc G.; Gulas, Charles S.; Weinberger, … - In: International journal of advertising : the quarterly … 34 (2015) 3, pp. 447-472
Persistent link: https://www.econbiz.de/10011546528
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Choosing the right message for the right cause in social cause advertising : type of social cause message, perceived company, cause fit and the persuasiveness of communication
Kim, Kihan; Cheong, Yunjae; Lim, Joon Soo - In: International journal of advertising : the quarterly … 34 (2015) 3, pp. 473-494
Persistent link: https://www.econbiz.de/10011546541
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Effects of underdog (vs. top dog) positioning advertising
Jun, Sunkyu; Sung, Jungyeon; Gentry, James W.; … - In: International journal of advertising : the quarterly … 34 (2015) 3, pp. 495-514
Persistent link: https://www.econbiz.de/10011546559
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Making ads less complex, yet more creative and persuasive : the effects of conventional metaphors and irony in print advertising
Burgers, Christian; Konijn, Elly; Steen, Gerard; … - In: International journal of advertising : the quarterly … 34 (2015) 3, pp. 515-532
Persistent link: https://www.econbiz.de/10011546633
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Fear advertisements : influencing consumers to make better health decisions
Krishen, Anjala Selena; Bui, M̃y - In: International journal of advertising : the quarterly … 34 (2015) 3, pp. 533-548
Persistent link: https://www.econbiz.de/10011546645
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Trends in the use of statistics in major advertising journals over four decades
Yoo, Kyunga; Joo, Eunsin; Choi, Hojoon; Reid, Leonard; … - In: International journal of advertising : the quarterly … 34 (2015) 3, pp. 549-572
Persistent link: https://www.econbiz.de/10011546665
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A call for more research on "green" or environmental advertising : editorial
Taylor, Charles Raymond - In: International journal of advertising : the quarterly … 34 (2015) 4, pp. 573-575
Persistent link: https://www.econbiz.de/10011547644
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It's no longer mine : the role of brand ownership and advertising in cross-border brand acquisitions
Chang, Hua; Kwak, Hyokjin; Puzakova, Marina; Park, Jisoo; … - In: International journal of advertising : the quarterly … 34 (2015) 4, pp. 593-620
Persistent link: https://www.econbiz.de/10011547666