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~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Viral marketing"
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Viral marketing
Internet marketing
104
Online-Marketing
104
Social Web
81
Social web
81
Consumer behaviour
76
Konsumentenverhalten
76
Advertising
75
Werbung
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social media
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Cho, Chang-Hoan
3
Bigné Alcañiz, J. Enrique
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Kim, Alex Jiyoung
2
Kim, Hyejin
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2
Lou, Chen
2
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International journal of advertising : the review of marketing communications
Journal of business research : JBR
117
Journal of retailing and consumer services
76
International journal of hospitality management
59
International journal of internet marketing and advertising : IJIMA
52
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
51
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
51
Information systems research : ISR
47
Tourism management : research, policies, practice
43
Journal of marketing communications
39
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
33
Electronic commerce research
32
Journal of management information systems : JMIS
31
Journal of electronic commerce research : JECR
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of hospitality marketing & management
29
Psychology & marketing
29
Journal of internet commerce
27
International journal of advertising : the quarterly review of marketing communications
26
International journal of contemporary hospitality management
26
International journal of electronic marketing and retailing : IJEMR
25
Journal of marketing
23
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Journal of marketing management : MM
20
Journal of travel and tourism marketing
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of advertising research
19
Journal of promotion management : innovations in planning and applied research
19
The journal of product & brand management
19
Technological forecasting & social change : an international journal
18
International journal of consumer studies
17
SpringerLink / Bücher
17
European journal of marketing : EJM
16
Journal of marketing research : JMR
16
Business horizons
15
International journal of electronic commerce : IJEC
15
International journal of technology marketing : IJTMkt
15
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
15
Management information systems : mis quarterly
14
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ECONIS (ZBW)
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1
Online shopper engagement in price negotiation : the roles of culture, involvement and eWOM
Levy, Shalom
;
Gvili, Yaniv
- In:
International journal of advertising : the review of …
39
(
2020
)
2
,
pp. 232-257
Persistent link: https://www.econbiz.de/10012200480
Saved in:
2
How consumers attend to online reviews : an eye-tracking and network analysis approach
Maslowska, Ewa
;
Segijn, Claire M.
;
Vakeel, Khadija Ali
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
2
,
pp. 282-306
Persistent link: https://www.econbiz.de/10012200482
Saved in:
3
Differential effects of online review characteristics on innovators and imitators in new product adoption
Su, Qiuli
;
Wu, Jianan
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1338-1357
Persistent link: https://www.econbiz.de/10013417500
Saved in:
4
Electronic word-of-mouth (eWOM) on WeChat : examining the influence of sense of belonging, need for self-enhancement, and consumer engagement on Chinese travellers' eWOM
Chu, Shu-Chuan
;
Lien, Che-Hui
;
Cao, Yang
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 26-49
Persistent link: https://www.econbiz.de/10012200197
Saved in:
5
The effects of eWOM volume and valence on product sales : an empirical examination of the movie industry
Kim, Kacy K.
;
Yoon, Sukki
;
Choi, Yung Kyun
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 471-488
Persistent link: https://www.econbiz.de/10012200272
Saved in:
6
Introduction to the special issue: new trends in digital and social media advertising
Cho, Chang-Hoan
;
Park, Jin Seong
- In:
International journal of advertising : the review of …
38
(
2019
)
6
,
pp. 821-823
Persistent link: https://www.econbiz.de/10012200329
Saved in:
7
eWOM across channels : comparing the impact of self-enhancement, positivity bias and vengeance on Facebook and Twitter
Vargo, Chris J.
;
Gangadharbatla, Harsha
;
Hopp, Toby
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1153-1172
Persistent link: https://www.econbiz.de/10012200372
Saved in:
8
Digital advertising : present and future prospects
Lee, Heejung
;
Cho, Chang-Hoan
- In:
International journal of advertising : the review of …
39
(
2020
)
3
,
pp. 332-341
Persistent link: https://www.econbiz.de/10012200488
Saved in:
9
New trends in digital and social media advertising
Cho, Chang-Hoan
(
ed.
);
Park, Jin Seong
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012200498
Saved in:
10
eWOM anatomy of online product reviews : interaction effects of review number, valence, and star ratings on perceived credibility
Hong, Seoyeon
;
Pittman, Matthew
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 892-920
Persistent link: https://www.econbiz.de/10012395585
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