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~isPartOf:"International journal of business innovation and research"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Marketing management : a quarterly business management publication of the American Marketing Association"
~isPartOf:"Report / Marketing Science Institute / Marketing Science Institute"
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B-to-B-Marketing
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Business-to-business marketing
2
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2
Messung
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New product development
2
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International journal of business innovation and research
Marketing letters : a journal of research in marketing
Marketing management : a quarterly business management publication of the American Marketing Association
Report / Marketing Science Institute / Marketing Science Institute
The journal of product innovation management : an internat. publication of the Product Development & Management Association
86
The journal of product innovation management : an international publication of the Product Development & Management Association
30
The journal of business forecasting : methods & systems
11
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of Product Innovation Management
6
Journal of business research : JBR
6
Business horizons
5
R & D management
5
Report / Marketing Science Institute
5
Creativity and innovation management
4
Journal of Business Research
4
Research technology management
4
The PDMA handbook of new product development
4
The journal of business & industrial marketing
4
Business Horizons
3
Encyclopedia of technology and innovation management
3
Marketing Letters
3
EBL-Schweitzer
2
International journal of technology marketing : IJTMkt
2
Journal of Product & Brand Management
2
Journal of business logistics : JBL
2
Journal of marketing theory and practice
2
Journal of the Academy of Marketing Science
2
Long range planning : LRP ; international journal of strategic management
2
Marketing Science
2
Research technology management : RTM
2
AMS review : official publication of the Academy of Marketing Science
1
British Journal of Management
1
Ebrary online
1
Entrepreneurship, theory and practice : ET & P
1
European Journal of Marketing
1
Handbook of business-to-business marketing
1
Handbook of global supply chain management
1
Harvard-Business-Manager : das Wissen der Besten
1
How to guides
1
IEEE transactions on engineering management : EM
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ECONIS (ZBW)
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OLC EcoSci
4
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1
Measuring product development : time to improve the development process
Griffin, Abbie
-
1993
Persistent link: https://www.econbiz.de/10000877323
Saved in:
2
Modeling and measuring product development cycle time across industries
Griffin, Abbie
-
1995
Persistent link: https://www.econbiz.de/10000929432
Saved in:
3
Calculating, creating, and claiming value in business markets : status and research agenda
Lilien, Gary L.
;
Grewal, Rajdeep
;
Bowman, Douglas
;
Ding, Min
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
3
,
pp. 287-299
Persistent link: https://www.econbiz.de/10008648792
Saved in:
4
Marketing’s roles in innovation in business-to-business firms : status, issues, and research agenda
Griffin, Abbie
;
Josephson, Brett W.
;
Lilien, Gary L.
; …
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
4
,
pp. 323-337
Persistent link: https://www.econbiz.de/10010207200
Saved in:
5
Mandatory adoption of customer relationship management information technology : the role of customer support in an attitude-intention model
McNally, Regina C.
;
Griffin, Abbie
- In:
International journal of business innovation and research
4
(
2010
)
1/2
,
pp. 30-47
Persistent link: https://www.econbiz.de/10003953732
Saved in:
6
Networking for global new product innovation
McDonough, Edward F.
;
Athanassiou, Nicholas
;
Barczak, Gloria
- In:
International journal of business innovation and research
1
(
2006/07
)
1/2
,
pp. 9-26
Persistent link: https://www.econbiz.de/10003787483
Saved in:
7
Use or Lose - Is your company employing information technology in new-product development?
Barczak, Gloria
;
Sultan, Fareena
- In:
Marketing management : a quarterly business management …
15
(
2006
)
2
,
pp. 30-37
Persistent link: https://www.econbiz.de/10007225334
Saved in:
8
TURNING MARKETING RESEARCH HIGH-TECH - Marketing research needs a boost in image to be of help to technology companies.
Sultan, Fareena
;
Barczak, Gloria
- In:
Marketing management : a quarterly business management …
8
(
1999
)
4
,
pp. 25-30
Persistent link: https://www.econbiz.de/10007244066
Saved in:
9
Networking for global new product innovation
McDonough, Edward F.
;
Athanassiou, Nicholas
;
Barczak, Gloria
- In:
International journal of business innovation and research
1
(
2006/07
)
1/2
,
pp. 9-26
Persistent link: https://www.econbiz.de/10009883390
Saved in:
10
Mandatory adoption of customer relationship management information technology : the role of customer support in an attitude-intention model
McNally, Regina C.
;
Griffin, Abbie
- In:
International journal of business innovation and research
4
(
2010
)
1/2
,
pp. 30-47
Persistent link: https://www.econbiz.de/10009883469
Saved in:
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