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A review and analysis of literature on netnography research
Bartl, Michael; Kannan, Vijai Kumar; Stockinger, Hanna - In: International journal of technology marketing : IJTMkt 11 (2016) 2, pp. 165-196
Persistent link: https://www.econbiz.de/10011542615
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Influence of social media on motivations for visiting a destination and image formation
Llodrá-Riera, Isabel; Jiménez-Zarco, Ana Isabel; … - In: International journal of technology marketing : IJTMkt 10 (2015) 4, pp. 413-430
Persistent link: https://www.econbiz.de/10011478556
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The future of augmented reality : an Open Delphi study on technology acceptance
Stockinger, Hanna - In: International journal of technology marketing : IJTMkt 11 (2016) 1, pp. 55-96
Persistent link: https://www.econbiz.de/10011478652
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When eWOM becomes cynical
Amezcua, Bernardo; Quintanilla, Claudia - In: International journal of consumer studies 40 (2016) 3, pp. 290-298
Persistent link: https://www.econbiz.de/10011523508
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Children's participation in brand-based social networks : examining the role of evaluative social identity, self-esteem and anticipated emotions on commitment and desire to recomme...
Hook, Margurite; Baxter, Stacey; Kulczynski, Alicia - In: International journal of consumer studies 40 (2016) 5, pp. 552-561
Persistent link: https://www.econbiz.de/10011620052
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Implications on the use of social media for pre-purchase information searches for automobiles
Mahrous, Abeer A. - In: International journal of technology marketing : IJTMkt 11 (2016) 3, pp. 254-275
Persistent link: https://www.econbiz.de/10011628221
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Shopping and virtual communities for consumers with physical disabilities
Annett-Hitchcock, Kate; Xu, Yingjiao - In: International journal of consumer studies 39 (2015) 2, pp. 136-144
Persistent link: https://www.econbiz.de/10011299561
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Impact of water hardness on consumers' perception of laundry washing result in five European countries
Abeliotis, Konstadinos; Candan, Cevza; Amberg, Caroline; … - In: International journal of consumer studies 39 (2015) 1, pp. 60-66
Persistent link: https://www.econbiz.de/10011296956
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Penaut exposure during pregnancy, breastfeeding and complementary feeding : perceptions of practices in four countries
Boulay, Annabelle; Gancheva, Vyara; Houghton, Julie; … - In: International journal of consumer studies 39 (2015) 1, pp. 51-59
Persistent link: https://www.econbiz.de/10011296958
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Viral advertising : message quality, trust and consumers intention to share the content in social media
Tsekouropoulos, Georgios - In: International journal of technology marketing : IJTMkt 13 (2019) 2, pp. 111-124
Persistent link: https://www.econbiz.de/10012140188