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~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of marketing"
~isPartOf:"Psychology & marketing"
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Konsumentenverhalten
Brand management
239
Markenführung
239
Consumer behaviour
176
Brand image
148
Markenimage
148
Brand
99
Markenartikel
99
Beziehungsmarketing
48
Relationship marketing
48
Advertising effects
37
Werbewirkung
37
Social Web
35
Social web
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Internet marketing
28
Online-Marketing
28
Personality psychology
17
Persönlichkeitspsychologie
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Advertising
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Luxury goods
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Luxusgüter
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Werbung
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branding
16
Marketing management
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Marketingmanagement
15
Viral marketing
13
Virales Marketing
13
brand equity
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Emotion
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brand loyalty
11
brand personality
11
Bibliometrics
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Bibliometrie
10
Customer satisfaction
10
Kundenzufriedenheit
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Product design
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Produktgestaltung
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Brand loyalty
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Markentreue
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Brand extension
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176
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English
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Woodside, Arch G.
4
Bagozzi, Richard P.
3
Bauer, Brittney C.
3
Kuanr, Abhisek
3
Paul, Justin
3
Pradhan, Debasis
3
Albrecht, Carmen-Maria
2
Arnold, Mark J.
2
Brooks, Gillian
2
Chu, Xing-Yu
2
Dahl, Darren W.
2
Fuchs, Christoph
2
Gilal, Faheem Gul
2
Iacobucci, Dawn
2
Karampela, Maria
2
Kocher, Bruno
2
Kwak, Hyokjin
2
Lee, Michael S. W.
2
MacInnis, Deborah J.
2
Puzakova, Marina
2
Rauschnabel, Philipp A.
2
Rompay, Thomas J. L. van
2
Shrum, L. J.
2
Sprott, David E.
2
Swaminathan, Vanitha
2
Walker Reczek, Rebecca
2
Wang, Cheng Lu
2
Zhou, Liying
2
Aboulnasr, Khaled
1
Abraham, Mathew
1
Affonso, Felipe M.
1
Agrawal, Nidhi
1
Ahn, Sun Joo
1
Ahuvia, Aaron C.
1
Ailawadi, Kusum L.
1
Aitken, Robert
1
Akram, Muhammad Shakaib
1
Akrout, Houcine
1
Alagarsamy, Subburaj
1
Amar, Moty
1
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International journal of consumer studies
Journal of marketing
Psychology & marketing
Journal of business research : JBR
394
The journal of product & brand management
286
The journal of brand management : an international journal
268
Journal of retailing and consumer services
252
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
78
Journal of marketing communications
77
International journal of hospitality management
74
Marketing intelligence & planning
63
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
60
Journal of international consumer marketing
57
Journal of promotion management : innovations in planning and applied research
56
International journal of advertising : the review of marketing communications
54
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
52
International journal of internet marketing and advertising : IJIMA
51
Marketing letters : a journal of research in marketing
51
SpringerLink / Bücher
50
Journal of marketing management : MM
49
International marketing review
48
Journal of promotion management : JPM
48
Journal of the Academy of Marketing Science
48
Journal of strategic marketing
47
Journal of global marketing
45
The journal of consumer marketing
45
Journal of fashion marketing and management
44
Cogent business & management
42
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
International journal of retail & distribution management
35
Journal of international marketing
35
Journal of Islamic marketing
34
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
34
Journal of retailing
34
European journal of marketing
32
International journal of contemporary hospitality management
32
Qualitative market research : an international journal
32
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ECONIS (ZBW)
176
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1
Are consumer and brand personalities the same?
Huang, Hazel H.
;
Mitchell, Vincent-Wayne
; …
- In:
Psychology & marketing
29
(
2012
)
5
,
pp. 334-349
Persistent link: https://www.econbiz.de/10009547319
Saved in:
2
Innovation sequences over iterated offerings : a relative innovation, comfort, and stimulation framework of consumer responses
Heath, Timothy B.
;
Chatterjee, Subimal
;
Basuroy, Suman
; …
- In:
Journal of marketing
79
(
2015
)
6
,
pp. 71-93
Persistent link: https://www.econbiz.de/10011410751
Saved in:
3
The development of brand awareness in young children : how do young children recognize brands?
Arnas, Yaşare Aktaş
;
Taş, Işıl
;
Oğul, Irem Gürgah
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 536-542
Persistent link: https://www.econbiz.de/10011620027
Saved in:
4
Advertising's impact on pre-schoolers' brand knowledge and materialism
Watkins, Leah
;
Aitken, Robert
;
Robertson, Kirsten
; …
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 583-591
Persistent link: https://www.econbiz.de/10011620097
Saved in:
5
The effects of products' aesthetic
design
on demand and marketing-mix effectiveness : the role of segment prototypicality and brand consistency
Liu, Yan
;
Li, Krista J.
;
Chen, Haipeng
;
Balachander, …
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 83-102
Persistent link: https://www.econbiz.de/10011636855
Saved in:
6
A cross-national validation of a new retail customer equity model
Yoon, Sungjoon
;
Oh, Jong-Chul
- In:
International journal of consumer studies
40
(
2016
)
6
,
pp. 652-664
Persistent link: https://www.econbiz.de/10011640304
Saved in:
7
Black urban consumers' status consumption of clothing brands in the emerging South African market
Cronje, Adèle
;
Jacobs, Bertha
;
Retief, Arda
- In:
International journal of consumer studies
40
(
2016
)
6
,
pp. 754-764
Persistent link: https://www.econbiz.de/10011640363
Saved in:
8
Green claims and message frames : how green new products change brand attitude
Olsen, Mitchell C.
;
Slotegraaf, Rebecca J.
;
Chandukala, …
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 119-137
Persistent link: https://www.econbiz.de/10010419892
Saved in:
9
Better not smile at the price : the differential role of brand anthropomorphization on perceived price fairness
Kwak, Hyokjin
;
Puzakova, Marina
;
Rocereto, Joseph F.
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 56-76
Persistent link: https://www.econbiz.de/10011304637
Saved in:
10
On the role of brand stereotypes in shaping consumer response toward brands : an empirical examination of direct and mediating effects of warmth and competence
Ivens, Bjoern S.
;
Leischnig, Alexander
;
Muller, Brigitte
; …
- In:
Psychology & marketing
32
(
2015
)
8
,
pp. 808-820
Persistent link: https://www.econbiz.de/10011307825
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