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~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of marketing"
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
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Konsumentenverhalten
Marketingmanagement
Brand management
127
Markenführung
127
Consumer behaviour
87
Brand image
78
Markenimage
78
Brand
51
Markenartikel
51
Social Web
23
Social web
23
Beziehungsmarketing
22
Relationship marketing
22
Internet marketing
18
Online-Marketing
18
Marketing management
13
Advertising effects
12
Werbewirkung
12
brand equity
12
Viral marketing
9
Virales Marketing
9
branding
9
Bibliometrics
8
Bibliometrie
8
Luxury goods
8
Luxusgüter
8
Advertising
7
Werbung
7
Emotion
6
Product design
6
Produktgestaltung
6
brand personality
6
Corporate Social Responsibility
5
Corporate social responsibility
5
Innovation
5
Marketing
5
New product development
5
Perception
5
Produktentwicklung
5
Wahrnehmung
5
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Article
93
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93
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English
93
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Brooks, Gillian
2
Dahl, Darren W.
2
Fuchs, Christoph
2
Hennig-Thurau, Thorsten
2
Kwak, Hyokjin
2
MacInnis, Deborah J.
2
Paul, Justin
2
Puzakova, Marina
2
Swaminathan, Vanitha
2
Walker Reczek, Rebecca
2
Wang, Cheng Lu
2
Zhou, Liying
2
Abraham, Mathew
1
Affonso, Felipe M.
1
Agrawal, Nidhi
1
Ailawadi, Kusum L.
1
Aitken, Robert
1
Alagarsamy, Subburaj
1
Angle, Justin
1
Antonides, Gerrit
1
Antonovica, Arta
1
Apaolaza, Vanessa
1
Argo, Jennifer J.
1
Arnas, Yaşare Aktaş
1
Arora, Vibha
1
Arya, Vikas
1
Aytimur, Hilal
1
Bae, Hyeyoon
1
Bagozzi, Richard P.
1
Balachander, Subramanian
1
Basuroy, Suman
1
Batra, Rajeev
1
Behre, Barbara
1
Bhanja, Nivedita
1
Biehal, Gabriel
1
Biraglia, Alessandro
1
Bitner, Mary Jo
1
Bleier, Alexander
1
Borges, Ana Pinto
1
Borraz, Stéphane
1
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International journal of consumer studies
Journal of marketing
Journal of business research : JBR
412
The journal of brand management : an international journal
297
The journal of product & brand management
297
Journal of retailing and consumer services
258
European journal of marketing : EJM
89
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
87
Journal of marketing communications
87
International journal of hospitality management
77
Marketing intelligence & planning
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
64
SpringerLink / Bücher
64
Journal of strategic marketing
62
Journal of promotion management : innovations in planning and applied research
58
Journal of international consumer marketing
57
Journal of marketing management : MM
57
International journal of advertising : the review of marketing communications
54
International journal of internet marketing and advertising : IJIMA
53
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
53
Journal of promotion management : JPM
53
International marketing review
52
Journal of the Academy of Marketing Science
51
Marketing letters : a journal of research in marketing
51
Journal of global marketing
49
The journal of consumer marketing
45
Journal of fashion marketing and management
44
Cogent business & management
43
The IUP journal of brand management : IJBRM
43
Journal of marketing management : JMM ; journal of the Academy of Marketing
42
Industrial marketing management : the international journal for industrial and high-tech firms
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
Qualitative market research : an international journal
36
International journal of contemporary hospitality management
35
International journal of retail & distribution management
35
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
35
Journal of international marketing
35
Journal of retailing
35
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ECONIS (ZBW)
93
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1
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93
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1
Innovation sequences over iterated offerings : a relative innovation, comfort, and stimulation framework of consumer responses
Heath, Timothy B.
;
Chatterjee, Subimal
;
Basuroy, Suman
; …
- In:
Journal of marketing
79
(
2015
)
6
,
pp. 71-93
Persistent link: https://www.econbiz.de/10011410751
Saved in:
2
The development of brand awareness in young children : how do young children recognize brands?
Arnas, Yaşare Aktaş
;
Taş, Işıl
;
Oğul, Irem Gürgah
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 536-542
Persistent link: https://www.econbiz.de/10011620027
Saved in:
3
Advertising's impact on pre-schoolers' brand knowledge and materialism
Watkins, Leah
;
Aitken, Robert
;
Robertson, Kirsten
; …
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 583-591
Persistent link: https://www.econbiz.de/10011620097
Saved in:
4
The effects of products' aesthetic
design
on demand and marketing-mix effectiveness : the role of segment prototypicality and brand consistency
Liu, Yan
;
Li, Krista J.
;
Chen, Haipeng
;
Balachander, …
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 83-102
Persistent link: https://www.econbiz.de/10011636855
Saved in:
5
A cross-national validation of a new retail customer equity model
Yoon, Sungjoon
;
Oh, Jong-Chul
- In:
International journal of consumer studies
40
(
2016
)
6
,
pp. 652-664
Persistent link: https://www.econbiz.de/10011640304
Saved in:
6
Black urban consumers' status consumption of clothing brands in the emerging South African market
Cronje, Adèle
;
Jacobs, Bertha
;
Retief, Arda
- In:
International journal of consumer studies
40
(
2016
)
6
,
pp. 754-764
Persistent link: https://www.econbiz.de/10011640363
Saved in:
7
Green claims and message frames : how green new products change brand attitude
Olsen, Mitchell C.
;
Slotegraaf, Rebecca J.
;
Chandukala, …
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 119-137
Persistent link: https://www.econbiz.de/10010419892
Saved in:
8
Better not smile at the price : the differential role of brand anthropomorphization on perceived price fairness
Kwak, Hyokjin
;
Puzakova, Marina
;
Rocereto, Joseph F.
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 56-76
Persistent link: https://www.econbiz.de/10011304637
Saved in:
9
Detecting, preventing, and mitigating online firestorms in brand communities
Herhausen, Dennis
;
Ludwig, Stephan
;
Grewal, Dhruv
; …
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012175971
Saved in:
10
The color of support : the effect of sponsor-team visual congruence on sponsorship performance
Henderson, Conor M.
;
Mazodier, Marc
;
Sundar, Aparna
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 50-71
Persistent link: https://www.econbiz.de/10012175992
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