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~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of marketing"
~subject:"Konsumentenverhalten"
~subject:"Social Web"
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Konsumentenverhalten
Social Web
Brand management
127
Markenführung
127
Consumer behaviour
87
Brand image
78
Markenimage
78
Brand
51
Markenartikel
51
Social web
23
Beziehungsmarketing
22
Relationship marketing
22
Internet marketing
18
Online-Marketing
18
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13
Marketingmanagement
13
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12
Werbewirkung
12
brand equity
12
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branding
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brand personality
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Corporate social responsibility
5
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Swaminathan, Vanitha
3
Brooks, Gillian
2
Dahl, Darren W.
2
Fuchs, Christoph
2
Hennig-Thurau, Thorsten
2
Kwak, Hyokjin
2
Loureiro, Sandra Maria Correia
2
MacInnis, Deborah J.
2
Paul, Justin
2
Puzakova, Marina
2
Reinartz, Werner J.
2
Schau, Hope Jensen
2
Steenkamp, Jan-Benedict E. M.
2
Walker Reczek, Rebecca
2
Wang, Cheng Lu
2
Wichmann, Julian R. K.
2
Zhou, Liying
2
Abraham, Mathew
1
Affonso, Felipe M.
1
Agrawal, Nidhi
1
Ailawadi, Kusum L.
1
Aitken, Robert
1
Alagarsamy, Subburaj
1
Angle, Justin
1
Antonides, Gerrit
1
Antonovica, Arta
1
Apaolaza, Vanessa
1
Arnas, Yaşare Aktaş
1
Arnould, Eric J.
1
Arora, Vibha
1
Arya, Vikas
1
Aytimur, Hilal
1
Bae, Hyeyoon
1
Bagozzi, Richard P.
1
Balachander, Subramanian
1
Basuroy, Suman
1
Batra, Rajeev
1
Behre, Barbara
1
Bhanja, Nivedita
1
Bhattacharjee, Debashree Roy
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International journal of consumer studies
Journal of marketing
Journal of business research : JBR
428
The journal of product & brand management
294
The journal of brand management : an international journal
287
Journal of retailing and consumer services
255
Psychology & marketing
93
Asia Pacific journal of marketing and logistics
88
Journal of marketing communications
85
European journal of marketing : EJM
80
International journal of hospitality management
74
Marketing intelligence & planning
69
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
SpringerLink / Bücher
64
International journal of internet marketing and advertising : IJIMA
63
Journal of promotion management : innovations in planning and applied research
62
Journal of international consumer marketing
59
Journal of marketing management : MM
59
International journal of advertising : the review of marketing communications
57
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
53
Journal of promotion management : JPM
51
Marketing letters : a journal of research in marketing
51
Journal of the Academy of Marketing Science
50
International marketing review
48
Journal of fashion marketing and management
47
Journal of global marketing
47
Journal of strategic marketing
47
Cogent business & management
45
The journal of consumer marketing
45
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
42
The IUP journal of brand management : IJBRM
42
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
International journal of contemporary hospitality management
37
Journal of international marketing
37
European journal of marketing
36
Industrial marketing management : the international journal for industrial and high-tech firms
36
International journal of advertising : the quarterly review of marketing communications
36
International journal of retail & distribution management
35
Journal of Islamic marketing
35
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ECONIS (ZBW)
95
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1
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95
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1
Innovation sequences over iterated offerings : a relative innovation, comfort, and stimulation framework of consumer responses
Heath, Timothy B.
;
Chatterjee, Subimal
;
Basuroy, Suman
; …
- In:
Journal of marketing
79
(
2015
)
6
,
pp. 71-93
Persistent link: https://www.econbiz.de/10011410751
Saved in:
2
The development of brand awareness in young children : how do young children recognize brands?
Arnas, Yaşare Aktaş
;
Taş, Işıl
;
Oğul, Irem Gürgah
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 536-542
Persistent link: https://www.econbiz.de/10011620027
Saved in:
3
Advertising's impact on pre-schoolers' brand knowledge and materialism
Watkins, Leah
;
Aitken, Robert
;
Robertson, Kirsten
; …
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 583-591
Persistent link: https://www.econbiz.de/10011620097
Saved in:
4
The effects of products' aesthetic
design
on demand and marketing-mix effectiveness : the role of segment prototypicality and brand consistency
Liu, Yan
;
Li, Krista J.
;
Chen, Haipeng
;
Balachander, …
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 83-102
Persistent link: https://www.econbiz.de/10011636855
Saved in:
5
A cross-national validation of a new retail customer equity model
Yoon, Sungjoon
;
Oh, Jong-Chul
- In:
International journal of consumer studies
40
(
2016
)
6
,
pp. 652-664
Persistent link: https://www.econbiz.de/10011640304
Saved in:
6
Black urban consumers' status consumption of clothing brands in the emerging South African market
Cronje, Adèle
;
Jacobs, Bertha
;
Retief, Arda
- In:
International journal of consumer studies
40
(
2016
)
6
,
pp. 754-764
Persistent link: https://www.econbiz.de/10011640363
Saved in:
7
Green claims and message frames : how green new products change brand attitude
Olsen, Mitchell C.
;
Slotegraaf, Rebecca J.
;
Chandukala, …
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 119-137
Persistent link: https://www.econbiz.de/10010419892
Saved in:
8
Better not smile at the price : the differential role of brand anthropomorphization on perceived price fairness
Kwak, Hyokjin
;
Puzakova, Marina
;
Rocereto, Joseph F.
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 56-76
Persistent link: https://www.econbiz.de/10011304637
Saved in:
9
Detecting, preventing, and mitigating online firestorms in brand communities
Herhausen, Dennis
;
Ludwig, Stephan
;
Grewal, Dhruv
; …
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012175971
Saved in:
10
The color of support : the effect of sponsor-team visual congruence on sponsorship performance
Henderson, Conor M.
;
Mazodier, Marc
;
Sundar, Aparna
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 50-71
Persistent link: https://www.econbiz.de/10012175992
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