Narrow search
Showing 61 - 70 of 87
Cover Image
Antecedents and consequences of brand attachment : a literature review and research agenda
Hemsley-Brown, Jane - In: International journal of consumer studies 47 (2023) 2, pp. 611-628
Persistent link: https://www.econbiz.de/10014250599
Cover Image
Sharing brands on social media : the roles of behavioural commitment and modality in identity shift
Johnson, Benjamin K.; Rosenbaum, Judith E. - In: International journal of consumer studies 47 (2023) 3, pp. 995-1010
Persistent link: https://www.econbiz.de/10014250671
Cover Image
Leveraging consumer personality and social media marketing to improve a brand's social media equity
Mathur, Manisha; Lawrence, Danae; Chakravarty, Anindita - In: International journal of consumer studies 47 (2023) 3, pp. 1076-1094
Persistent link: https://www.econbiz.de/10014250698
Cover Image
You ruined our love story, but I just cannot hate you : a moderation-mediation analysis of past experienced brand love and brand hate
Brandão, Amélia Maria Pinto da Cunha; Ribeiro, Bruno; … - In: International journal of consumer studies 47 (2023) 3, pp. 1126-1138
Persistent link: https://www.econbiz.de/10014250713
Cover Image
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone; Bleier, Alexander; Edeling, Alexander - In: Journal of marketing 87 (2023) 3, pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Cover Image
Brand equity in good and bad times : what distinguishes winners from losers in consumer packaged goods industries?
Rajavi, Koushyar; Kushwaha, Tarun; Steenkamp, … - In: Journal of marketing 87 (2023) 3, pp. 472-489
Persistent link: https://www.econbiz.de/10014245146
Cover Image
Why do consumers prefer a hometown geographical indication brand? : exploring the role of consumer identification with the brand and psychological ownership
Zhang, Gangren; Wang, Cheng Lu; Liu, Jiaojiao; Zhou, Liying - In: International journal of consumer studies 47 (2023) 1, pp. 74-85
Persistent link: https://www.econbiz.de/10014246598
Cover Image
Real-time brand reputation tracking using social media
Rust, Roland T.; Rand, William; Huang, Ming-Hui; … - In: Journal of marketing 85 (2021) 4, pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
Cover Image
Visual elicitation of brand perception
Dzyabura, Daria; Peres, Renana - In: Journal of marketing 85 (2021) 4, pp. 44-66
Persistent link: https://www.econbiz.de/10012593264
Cover Image
Willingness to purchase counterfeit luxury brands : a cross-cultural comparison
Tunçel, Niray - In: International journal of consumer studies 46 (2022) 2, pp. 494-514
Persistent link: https://www.econbiz.de/10013162277