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~isPartOf:"International journal of consumer studies"
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Consumer behaviour
921
Konsumentenverhalten
921
Environmental consciousness
89
Umweltbewusstsein
89
Bibliometrics
81
Bibliometrie
81
Food
79
Lebensmittel
78
Online retailing
69
Online-Handel
69
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66
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66
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57
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57
Brand management
55
Markenführung
55
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54
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54
Beziehungsmarketing
51
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51
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49
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45
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43
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43
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43
consumer behaviour
43
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43
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42
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41
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41
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40
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40
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933
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10
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942
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942
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Van der Merwe, Daleen
11
Erasmus, Alet C.
9
Sirieix, Lucie
9
Stamminger, Rainer
8
De Klerk, Helena M.
6
Hustvedt, Gwendolyn
6
Lyon, Phil
6
Wahlen, Stefan
6
Zepeda, Lydia
6
Autio, Minna
5
Bosman, Magdalena
5
Brennan, Carol
5
Donoghue, Suné
5
Kempen, Elizabeth
5
Workman, Jane E.
5
Annunziata, Azzurra
4
Berg, Lisbet
4
Cude, Brenda J.
4
D'Souza, Clare
4
Herter, Márcia Maurer
4
McEachern, Morven G.
4
McGregor, Sue L. T.
4
Paul, Justin
4
Pinto, Diego Costa
4
Vecchio, Riccardo
4
Abeliotis, Konstadinos
3
Aitken, Robert
3
Bartels, Jos
3
Bernard, John C.
3
Bosman, Magdalena J. C.
3
Culiberg, Barbara
3
Ellis, Susanna
3
Gilal, Faheem Gul
3
Gilal, Naeem Gul
3
Gilal, Rukhsana Gul
3
Goldsmith, Elizabeth B.
3
Hamm, Ulrich
3
Horst, Hilje van der
3
Hughes, Katherine
3
Håkansson, Andreas
3
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International Consumer Sciences Research Conference <5, 2011, Bonn>
1
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International journal of consumer studies
Journal of business research : JBR
2,893
Journal of retailing and consumer services
2,482
International journal of hospitality management
969
European Journal of Marketing
963
Psychology & marketing
933
SpringerLink / Bücher
905
NBER working paper series
716
Journal of consumer research : JCR ; an interdisciplinary bimonthly
660
Asia Pacific journal of marketing and logistics
614
European journal of marketing : EJM
600
Management science : journal of the Institute for Operations Research and the Management Sciences
594
Journal of Consumer Marketing
561
Marketing science
560
Journal of advertising research
558
NBER Working Paper
558
Journal of marketing
544
Industrial marketing management : the international journal for industrial and high-tech firms
537
Journal of the Academy of Marketing Science
536
Journal of marketing management : MM
526
The journal of product & brand management
514
Working paper / National Bureau of Economic Research, Inc.
513
Journal of marketing research : JMR
508
Tourism management : research, policies, practice
507
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
502
Journal of marketing communications
488
The journal of brand management : an international journal
450
Journal of travel and tourism marketing
449
Marketing letters : a journal of research in marketing
449
Journal of strategic marketing
436
Marketing Intelligence & Planning
435
Marketing intelligence & planning
435
International journal of contemporary hospitality management
427
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
421
Journal of retailing
401
Journal of fashion marketing and management
394
Technological forecasting & social change : an international journal
390
Journal of international consumer marketing
379
International journal of advertising : the review of marketing communications
374
Journal of economic psychology : research in economic psychology and behavioral economics
374
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ECONIS (ZBW)
943
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1
Children in
marketing
: a review, synthesis and research agenda
Sigirci, Ozge
;
Gegez, A. Ercan
;
Aytimur, Hilal
;
Gegez, …
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1594-1639
Persistent link: https://www.econbiz.de/10013411954
Saved in:
2
Location matters when
advertising
sustainable products : influences of conceptual metaphor and anthropomorphism
Shirai, Miyuri
- In:
International journal of consumer studies
49
(
2025
)
2
,
pp. 1-15
Persistent link: https://www.econbiz.de/10015333860
Saved in:
3
Vulnerable odler consumers : new
persuasion
knowledge achievement measure
Balázs, Katalin
;
Bene, Ágnes
;
Hidegkuti, István
- In:
International journal of consumer studies
41
(
2017
)
6
,
pp. 706-713
Persistent link: https://www.econbiz.de/10011823471
Saved in:
4
When transparency pays off : enticing sceptical consumers with two-sided
advertising
Hernandez, José Mauro da Costa
;
Costa Filho, Murilo …
- In:
International journal of consumer studies
47
(
2023
)
1
,
pp. 317-333
Persistent link: https://www.econbiz.de/10014248867
Saved in:
5
Public and parental perceptions of and concerns with
advertising
to preschool children
Watkins, Leah
;
Aitken, Robert
;
Robertson, Kirsten
; …
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 592-600
Persistent link: https://www.econbiz.de/10011620125
Saved in:
6
How to craft humorous advertisements across diverse cultures? : multi-country insights from Brazilian, Chinese and American consumers
Zhu, Ying
;
Wang, Valerie Lynette
;
Wang, Yong Jian
;
Wei, …
- In:
International journal of consumer studies
46
(
2022
)
3
,
pp. 716-730
Persistent link: https://www.econbiz.de/10013176901
Saved in:
7
Study on the effect of text direction and temporal focus on
advertising
persuasiveness
Xi, Yue
;
Wang, Yudie
;
Jiang, Yushi
;
Wang, Yedi
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1149-1164
Persistent link: https://www.econbiz.de/10013328250
Saved in:
8
What is this accent? : effects of accent and language in international
advertising
contexts
Laroche, Michel
;
Li, Rong
;
Richard, Marie-Odile
;
Xu, Lu
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1209-1222
Persistent link: https://www.econbiz.de/10013328261
Saved in:
9
The influence of source attractiveness on self-perception and
advertising
effectiveness for 6- to 7-year-old children
Van de Sompel, Dieneke
;
Vermeir, Iris
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 575-582
Persistent link: https://www.econbiz.de/10011620070
Saved in:
10
Advertising
's impact on pre-schoolers' brand knowledge and materialism
Watkins, Leah
;
Aitken, Robert
;
Robertson, Kirsten
; …
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 583-591
Persistent link: https://www.econbiz.de/10011620097
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