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Metaphorical effects of advertising in different types of hotels : evidence from eye-tracking

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Plant-based food is unhealthy : that's not true! : how can corrective messages help promote plant-based menus in quick-service restaurants?

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Consumer skepticism towards CSR messages : the joint effects of processing fluency, individuals’ need for cognition and mood

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Revisiting the carry-over effects of advertising in franchise industries

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The cyclical effect of advertising : is reducing restaurant advertising appropriate in periods of economic contraction?

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