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Experience the "ambience" : testing perceptions of ambient advertising innovations between the United States and Indian consumers
Wu, Jun; Arora, Anshu; Arora, Amit - In: International journal of emerging markets 11 (2016) 2, pp. 148-174
Persistent link: https://www.econbiz.de/10011587827
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Productivity, ownership and firm growth : evidence from Indian banks
Ghosh, Saibal - In: International journal of emerging markets 11 (2016) 4, pp. 607-631
Persistent link: https://www.econbiz.de/10011588231
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Online banking adoption at the bottom of the pyramid : a survey of Chinese migrant workers
Leonhardt, James M.; Chu, Rongwei - In: International journal of emerging markets 12 (2017) 4, pp. 742-752
Persistent link: https://www.econbiz.de/10011774011
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Empowering rural consumers in emerging markets
Craig, C. S.; Douglas, Susann P. - In: International journal of emerging markets 6 (2011) 4, pp. 382-393
Persistent link: https://www.econbiz.de/10009425824
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Understanding acculturation of consumer culture in an emerging market : an analysis of urban, educated, middle-class Indian consumers
Gupta, Nitin - In: International journal of emerging markets 8 (2013) 1, pp. 24-40
Persistent link: https://www.econbiz.de/10009737637
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Indian consumers : are they the same across the regions?
Jin, Byoungho; Son, Junghwa - In: International journal of emerging markets 8 (2013) 1, pp. 7-23
Persistent link: https://www.econbiz.de/10009737641
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Customer participation in service innovation using SNS smartphone apps : an investigation of the Indian hotel service industry
Sarmah, Bijoylaxmi; Shukla, Yupal; Chatterjee, Ravi; … - In: International journal of emerging markets 18 (2023) 9, pp. 2971-2992
Persistent link: https://www.econbiz.de/10014451774
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Antecedents and consequences of consumers' attitudes toward product placements : evidence from India
Kaur, Ravineet; Sharma, Rakesh Kumar; Bakshi, Apurva - In: International journal of emerging markets 18 (2023) 9, pp. 2698-2717
Persistent link: https://www.econbiz.de/10014450631
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Determinants of willingness to pay for traditional bundles : a study from India
Patel, Shivan Sanjay; Pandey, Shivendra Kumar; Sharma, … - In: International journal of emerging markets 18 (2023) 7, pp. 1697-1718
Persistent link: https://www.econbiz.de/10014333922
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Marketing strategies for highly volatile emerging markets : an empirical study from Pakistani cellular industry
Javed, Ammar; Khan, Zia - In: International journal of emerging markets 17 (2022) 3, pp. 812-831
Persistent link: https://www.econbiz.de/10012886431