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~isPartOf:"International journal of hospitality management"
~subject:"Marktsegmentierung"
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Marktsegmentierung
Market segmentation
11
Consumer behaviour
6
Hotel industry
6
Hotellerie
6
Konsumentenverhalten
6
Segmentation
3
Australia
2
Australien
2
Dienstleistungsqualität
2
Holiday behaviour
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Lebensstil
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Lifestyle
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Malaysia
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Preismanagement
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Pricing strategy
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4Ps marketing framework
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Auslandsinvestition
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Beziehungsmarketing
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Body-art
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Brand
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Consumer attitudes
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Cruise
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Cruise industry
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Customer satisfaction
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Customer segmentation
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Customer service
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Abdul-Aziz, A.-R.
1
Ali Ahani
1
Bastian, Susan E. P.
1
Bin Ibrahim, Othman
1
Chang, Feng-hsiang
1
Chen, Kaung-hwa
1
Chen, Li-chan
1
Choi, Eun-Kyong
1
Choi, Hayeon
1
Gauri, Dinesh Kumar
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Goodman, Steve
1
Guo, Xiaolong
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Jaafar, M.
1
Jeffery, David W.
1
Joung, Hyun-Woo
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Khoo-Lattimore, Catheryn
1
Kuo, Chun-min
1
Kustos, Marcell
1
Kwortnik, Robert J.
1
Li, Zhaoqiong
1
Liang, Austin Rong-Da
1
Liang, Liang
1
Lim, Wai Mun
1
Lin, Shang-ping
1
Ling, Liuyi
1
Liu, Hsiou-hsiang
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Loh, C.-L.
1
Lynn, Michael
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Namin, Aidin
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Nilashi, Mehrbakhsh
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Sanzogni, Louis
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International journal of hospitality management
Journal of retailing and consumer services
31
NBER working paper series
24
SpringerLink / Bücher
24
Tourism management : research, policies, practice
23
Europäische Hochschulschriften / 5
20
Journal of travel and tourism marketing
20
Working paper / National Bureau of Economic Research, Inc.
20
Journal of strategic marketing
19
Discussion paper / Centre for Economic Policy Research
18
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
18
Journal of business research : JBR
17
Marketing intelligence & planning
17
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Journal of targeting, measurement and analysis for marketing
15
Journal of vacation marketing : an international journal
15
Tourism analysis : an interdisciplinary tourism & hospitality journal
15
European journal of operational research : EJOR
14
Gabler Edition Wissenschaft
14
Journal of revenue and pricing management
14
NBER Working Paper
14
CESifo working papers
12
Tourism economics : the business and finance of tourism and recreation
12
European journal of marketing : EJM
11
International journal of contemporary hospitality management
11
Segmentation in social marketing : process, methods and application
11
The journal of consumer marketing
11
Discussion papers / CEPR
10
Faculty & research / Insead : working paper series
10
International journal of industrial organization
10
International journal of retail & distribution management
10
Journal of banking & finance
10
Journal of marketing management : MM
10
The international review of retail, distribution and consumer research
10
Asia Pacific journal of marketing and logistics
9
Discussion paper / Tinbergen Institute
9
Jahrbuch der Absatz- und Verbrauchsforschung
9
Journal of financial economics
9
Journal of food products marketing
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
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ECONIS (ZBW)
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1
How hospitality brands grow : what hospitality marketers should know about Andrew Ehrenberg's work (invited paper for "luminaries" special issue of International Journal of Hospita...
Lynn, Michael
- In:
International journal of hospitality management
76
(
2019
)
2
,
pp. 70-80
Persistent link: https://www.econbiz.de/10011982129
Saved in:
2
Using consumer opinion to define New World fine wine : insights for hospitality
Kustos, Marcell
;
Goodman, Steve
;
Jeffery, David W.
; …
- In:
International journal of hospitality management
83
(
2019
),
pp. 180-189
Persistent link: https://www.econbiz.de/10012122070
Saved in:
3
The girlfriend getaway market : segmenting accommodation and service preferences
Khoo-Lattimore, Catheryn
;
Prayag, Girish
- In:
International journal of hospitality management
45
(
2015
),
pp. 99-108
Persistent link: https://www.econbiz.de/10010503884
Saved in:
4
Speculative residential developers and foreign retirees' market segment in Malaysia
Abdul-Aziz, A.-R.
;
Jaafar, M.
;
Loh, C.-L.
- In:
International journal of hospitality management
37
(
2014
),
pp. 38-46
Persistent link: https://www.econbiz.de/10010354236
Saved in:
5
Optimal pricing strategy based on market segmentation for service products using online reservation systems : an application to hotel rooms
Guo, Xiaolong
;
Ling, Liuyi
;
Yang, Chenchen
;
Li, Zhaoqiong
; …
- In:
International journal of hospitality management
35
(
2013
),
pp. 274-281
Persistent link: https://www.econbiz.de/10010225782
Saved in:
6
Essential customer service factors and the segmentation of older visitors within wellness tourism based on hot springs hotels
Chen, Kaung-hwa
;
Liu, Hsiou-hsiang
;
Chang, Feng-hsiang
- In:
International journal of hospitality management
35
(
2013
),
pp. 122-132
Persistent link: https://www.econbiz.de/10010225832
Saved in:
7
Rural tourism : marketing strategies for the bed and breakfast industry in Taiwan
Chen, Li-chan
;
Lin, Shang-ping
;
Kuo, Chun-min
- In:
International journal of hospitality management
32
(
2013
),
pp. 278-286
Persistent link: https://www.econbiz.de/10009718386
Saved in:
8
Exploring the online buying behavior of specialty food shoppers
Liang, Austin Rong-Da
;
Lim, Wai Mun
- In:
International journal of hospitality management
30
(
2011
)
4
,
pp. 855-865
Persistent link: https://www.econbiz.de/10009242121
Saved in:
9
Understanding food truck customers : selection attributes and customer segmentation
Choi, Hayeon
;
Choi, Eun-Kyong
;
Yoon, Borham
;
Joung, Hyun-Woo
- In:
International journal of hospitality management
90
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012300794
Saved in:
10
Improving revenue performance with third-degree price discrimination in the cruise industry
Namin, Aidin
;
Gauri, Dinesh Kumar
;
Kwortnik, Robert J.
- In:
International journal of hospitality management
89
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012293804
Saved in:
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