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Marketing capabilities, market orientation and food security of biofortified cassava producers in Nigeria
Oteh, Ogbonnaya Ukeh; Osabohien, Romanus; Mbanasor, Jude A. - In: Journal of macromarketing 43 (2023) 4, pp. 494-506
Persistent link: https://www.econbiz.de/10014433537
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Media influences on consumption trends : effects of the film Food, Inc. on organic food sales in the U.S.
Ma, Junzhao; Seenivasan, Satheesh; Yan, Bingyu - In: International journal of research in marketing : IJRM ; … 37 (2020) 2, pp. 320-335
Persistent link: https://www.econbiz.de/10012288671
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Common cause, coopetition or competition? : resource contestation in food waste recovery networks
Vimala Kunchamboo; Little, Vicki Janine; Cheah, … - In: Journal of macromarketing 43 (2023) 2, pp. 255-273
Persistent link: https://www.econbiz.de/10014294197
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Reflections on an extraordinary marketing scholar
Stewart, David W. - In: Journal of macromarketing 40 (2020) 3, pp. 320-321
Persistent link: https://www.econbiz.de/10012264017
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Macromarketing, the indispensable discipline : introduction the the special issue
Shultz, Clifford J.; Wilkie, William L. - In: Journal of macromarketing 41 (2021) 1, pp. 5-9
Persistent link: https://www.econbiz.de/10012485414
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Competition for market share in the presence of strategic invisible assets : the US automobile market, 1971 - 1981
Erickson, Gary M. - In: International journal of research in marketing : IJRM ; … 9 (1992) 1, pp. 23-37
Persistent link: https://www.econbiz.de/10001330013
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The forecasting accuracy of market share models using predicted values of competitive marketing behavior
Alsem, Karel Jan - In: International journal of research in marketing : IJRM ; … 6 (1989) 3, pp. 183-198
Persistent link: https://www.econbiz.de/10001088003
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Growth versus retrenchement strategies in marketing : the Australian experience
Pecotich, Anthony - In: International journal of research in marketing : IJRM ; … 2 (1985) 4, pp. 273-286
Persistent link: https://www.econbiz.de/10001041177
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Marketing investment decisions in a dynamic duopoly : a model and empirical analysis
Chintagunta, Pradeep K. - In: International journal of research in marketing : IJRM ; … 11 (1994) 3, pp. 287-306
Persistent link: https://www.econbiz.de/10001163881
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An overview of marketing strategy and planning
Zinkhan, George M. - In: International journal of research in marketing : IJRM ; … 11 (1994) 3, pp. 185-218
Persistent link: https://www.econbiz.de/10001163886