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The effects of crowdsourcing contribution type and temporal consistency on new product development success
O'Hern, Matthew; Akdeniz, Billur; Du, Shuili - In: R & D management 52 (2022) 1, pp. 126-138
Persistent link: https://www.econbiz.de/10012795536
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The catbird seat of the sales force : how sales force integration leads to new product success
Kuester, Sabine; Homburg, Christian; Hildesheim, Andreas - In: International journal of research in marketing : IJRM ; … 34 (2017) 2, pp. 462-479
Persistent link: https://www.econbiz.de/10011734893
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Open evaluation of new product concepts at the front end of innovation : objectives and contingency factors
Velamuri, Vivek K.; Schneckenberg, Dirk; Haller, Jörg B. A. - In: R & D management 47 (2017) 4, pp. 501-521
Persistent link: https://www.econbiz.de/10011759826
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Reference quality-based competitive market structure for innovation driven markets
Kim, Wonjoon; Kim, Minki - In: International journal of research in marketing : IJRM ; … 32 (2015) 3, pp. 284-296
Persistent link: https://www.econbiz.de/10011398545
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Balancing market exploration and market exploitation in product innovation : a contingency perspective
Zhang, Haisu; Wu, Fang; Cui, Anna Shaojie - In: International journal of research in marketing : IJRM ; … 32 (2015) 3, pp. 297-308
Persistent link: https://www.econbiz.de/10011398550
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How chilling are network externalities? : the role of network structure
Mukherjee, Prithwiraj - In: International journal of research in marketing : IJRM ; … 31 (2014) 4, pp. 452-456
Persistent link: https://www.econbiz.de/10011281398
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Innovations and technological comebacks
Foucart, Renaud; Wan, Cheng; Wang, Shidong - In: International journal of research in marketing : IJRM ; … 35 (2018) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10011816951
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User-generated versus designer-generated products : a performance assessment at Muji
Nishikawa, Hidehiko; Schreier, Martin; Ogawa, Susumu - In: International journal of research in marketing : IJRM ; … 30 (2013) 2, pp. 160-167
Persistent link: https://www.econbiz.de/10009746286
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The contribution of Design Thinking to the R of R&D in technological innovation
Magistretti, Stefano; Dell'Era, Claudio; Verganti, Roberto - In: R & D management 52 (2022) 1, pp. 108-125
Persistent link: https://www.econbiz.de/10012795535
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Insight versus effort : communicating the creative process leading to new products
Miceli, Gaetano; Scopelliti, Irene; Raimondo, Maria … - In: International journal of research in marketing : IJRM ; … 37 (2020) 3, pp. 602-620
Persistent link: https://www.econbiz.de/10012494706