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Charts and demand : empirical generalizations on social influence
Maecker, Olaf; Grabenströer, Nadja Sophia; Clement, Michel - In: International journal of research in marketing : IJRM ; … 30 (2013) 4, pp. 429-431
Persistent link: https://www.econbiz.de/10010223367
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The effect of search channel elimination on purchase incidence, order size and channel choice
Konuş, Umut; Neslin, Scott A.; Verhoef, Peter C. - In: International journal of research in marketing : IJRM ; … 31 (2014) 1, pp. 49-64
Persistent link: https://www.econbiz.de/10010370707
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Unfolding large-scale marketing data
Ho, Ying; Chung, Yuho; Lau, Kin-nam - In: International journal of research in marketing : IJRM ; … 27 (2010) 2, pp. 119-132
Persistent link: https://www.econbiz.de/10003987357
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Winning hearts, minds and sales : how marketing communication enters the purchase process in emerging and mature markets
Pauwels, Koen; Erguncu, Selin; Yildirim, Gokhan - In: International journal of research in marketing : IJRM ; … 30 (2013) 1, pp. 57-68
Persistent link: https://www.econbiz.de/10009732715
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Functional and experiential routes to persuasion : an analysis of advertising in emerging versus developed markets
Zarantonello, Lia; Jedidi, Kamel; Schmitt, Bernd - In: International journal of research in marketing : IJRM ; … 30 (2013) 1, pp. 46-56
Persistent link: https://www.econbiz.de/10009732716
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Special issue on marketing in emerging markets
Burgess, Steven M. (contributor) - 2013
Persistent link: https://www.econbiz.de/10009732724
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Editorial introduction: The inaugural EMAC Distinguished Marketing Scholar Award
Lilien, Gary L. - In: International journal of research in marketing : IJRM ; … 28 (2011) 2, pp. 75
Persistent link: https://www.econbiz.de/10009518459
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Special issue on postmodernism, marketing and the consumer
In: International journal of research in marketing : IJRM ; … 11 (1994) 4, pp. 311-449
Persistent link: https://www.econbiz.de/10001168044
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IJRM special section introduction : EMAC distinguished marketing scholar papers
Lilien, Gary L. - In: International journal of research in marketing : IJRM ; … 37 (2020) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10012288639
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Product bundling or reserved product pricing? : price discrimination with myopic and strategic consumers
Prasad, Ashutosh; Venkatesh, R.; Mahajan, Vijay - In: International journal of research in marketing : IJRM ; … 32 (2015) 1, pp. 1-8
Persistent link: https://www.econbiz.de/10010517018