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~isPartOf:"International marketing review"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Springer eBook Collection"
~subject:"Brand extension"
~type_genre:"Aufsatz in Zeitschrift"
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Brand extension
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Alvarez, Cecilia M. O.
1
Ashill, Nicholas J.
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Bei, Lien-ti
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Boisvert, Jean
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International marketing review
Journal of the Academy of Marketing Science
Springer eBook Collection
The journal of product & brand management
16
The journal of brand management : an international journal
14
Journal of business research : JBR
13
European journal of marketing : EJM
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of retailing and consumer services
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Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of international consumer marketing
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Psychology & marketing
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The IUP journal of brand management : IJBRM
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AMS review : official publication of the Academy of Marketing Science
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Australasian marketing journal
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of fashion marketing and management
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Journal of retailing
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Marketing intelligence & planning
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Sport management review
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The journal of consumer marketing
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Vision : the journal of business perspective
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European research on management and business economics
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Global business review
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International journal of Indian culture and business management
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International journal of advertising : the quarterly review of marketing communications
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International journal of sport management and marketing : IJSMM
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ECONIS (ZBW)
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1
Position matters when we stand together : a linguistic perspective on composite brand extensions
Tsai, Meng-Chun
;
Lou, Yung-Chien
;
Bei, Lien-ti
;
Monroe, …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
6
,
pp. 680-701
Persistent link: https://www.econbiz.de/10010466638
Saved in:
2
The impact of repeated ad exposure on spillover from low fit extensions to a global brand
Lane, Vicki R.
;
Fastoso, Fernando
- In:
International marketing review
33
(
2016
)
2
,
pp. 298-318
Persistent link: https://www.econbiz.de/10011518668
Saved in:
3
Building a multi-category brand : when should distant brand extensions be introduced?
Parker, Jeffrey R.
;
Lehmann, Donald R.
;
Keller, Kevin Lane
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 300-316
Persistent link: https://www.econbiz.de/10011844799
Saved in:
4
What brand extensions need to fully benefit from their parental heritage
Miniard, Paul W.
;
Jayanti, Rama K.
;
Alvarez, Cecilia M. O.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 948-963
Persistent link: https://www.econbiz.de/10011924821
Saved in:
5
Reciprocal transfer effects for brand extensions of global or local origin : evidence from Norway
Iversen, Nina M.
;
Hem, Leif E.
- In:
International marketing review
28
(
2011
)
4
,
pp. 365-411
Persistent link: https://www.econbiz.de/10009305324
Saved in:
6
The impact of perceived brand globalness, brand origin image, and brand origin-extension fit on brand extension success
Sichtmann, Christina
;
Diamantopoulos, Adamantios
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 567-585
Persistent link: https://www.econbiz.de/10010126677
Saved in:
7
The importance of reciprocal spillover effects for the valuation of bestseller brands : introducing and testing a contingency model
Kupfer, Ann-Kristin
;
Hennig-Thurau, Thorsten
;
Mathys, …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
2
,
pp. 205-221
Persistent link: https://www.econbiz.de/10010345183
Saved in:
8
What brand do I use for my new product? : the impact of new product branding decisions on firm value
Kovalenko, Larisa
;
Sorescu, Alina
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 338-365
Persistent link: https://www.econbiz.de/10012819760
Saved in:
9
The impact of luxury brand status signaling, extension authenticity and fit on luxury line extension evaluation : a cross-national study
Boisvert, Jean
;
Ashill, Nicholas J.
- In:
International marketing review
39
(
2022
)
2
,
pp. 395-422
Persistent link: https://www.econbiz.de/10013396206
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