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Embodied Design in Innovation und Kommunikation : Durch erlebensbezogenes Denken neue Handlungsräume entdecken – Theorie und Praxis

Papadopoulos, Judith - 2020 - 1st ed. 2020.

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A brand built on sand : is acquiring a local brand in an emerging market an ill-advised strategy for foreign companies?

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The interplay of innovation, brand, and marketing mix variables in line extensions

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Introduction to the special section "brand and innovation interdependency"

Bayus, Barry L.; Brexendorf, Tim Oliver; Keller, Kevin Lane - In: Journal of the Academy of Marketing Science 43 (2015) 5, pp. 545-547

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Special topic section: Brand and innovation interdependency

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Brand management and consumer experience : an emerging market perspective

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Cultural resonance of global brands in Brazilian social movements

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Outbreaks of animosity against the West in China : effects on local brand consumption

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Exploring the gap between policy and practice in private branding strategy management in an emerging market

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