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The dual role of informational social influence: Implications for marketing management
Rosen, Dennis L.; Olshavsky, Richard W. - In: Journal of Business Research 15 (1987) 2, pp. 123-144
Persistent link: https://www.econbiz.de/10005477761
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Consumers' use of alternative information sources in inference generation: A replication study
Lee, Dong Hwan; Olshavsky, Richard W. - In: Journal of Business Research 39 (1997) 3, pp. 257-269
Persistent link: https://www.econbiz.de/10005465456
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Information processing analysis of a stochastic model of brand choice
Dominguez, Luis; Olshavsky, Richard W. - In: Journal of Business Research 9 (1981) 1, pp. 39-48
Persistent link: https://www.econbiz.de/10005466158
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The price-choice relationship: A contingent processing approach
Olshavsky, Richard W.; Aylesworth, Andrew B.; Kempf, … - In: Journal of Business Research 33 (1995) 3, pp. 207-218
Persistent link: https://www.econbiz.de/10005473405