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Comparative evaluation of empirical response functions in sales management decision making
LaForge, Raymond W.; Cravens, David W.; Ranney, Gipsie B. - In: Journal of Business Research 12 (1984) 3, pp. 377-391
Persistent link: https://www.econbiz.de/10005465915
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Determinants of relationship quality: An artificial neural network analysis
Bejou, David; Wray, Barry; Ingram, Thomas N. - In: Journal of Business Research 36 (1996) 2, pp. 137-143
Persistent link: https://www.econbiz.de/10005477629
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Disconfirmation processes and consumer evaluations in product usage
Oliver, Richard L.; Bearden, William O. - In: Journal of Business Research 13 (1985) 3, pp. 235-246
Persistent link: https://www.econbiz.de/10005477578
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Correlates of conformity in the consumption of illicit drugs and alcohol
Bearden, William O.; Rose, Randall L.; Teel, Jesse E. - In: Journal of Business Research 30 (1994) 1, pp. 25-31
Persistent link: https://www.econbiz.de/10005465967
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Using invoice price information to frame advertised offers
Bearden, William O.; Carlson, Jay P.; Hardesty, David M. - In: Journal of Business Research 56 (2003) 5, pp. 355-366
Persistent link: https://www.econbiz.de/10005466166
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Self-monitoring, norms, and attitudes as influences on consumer complaining
Bearden, William O.; Crockett, Melissa - In: Journal of Business Research 9 (1981) 3, pp. 255-266
Persistent link: https://www.econbiz.de/10005473550
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Research in marketing : Vol. II, Jagdish N. Sheth, ed., JAI Press, Inc., Greenwich, Connecticut, 1979, 357 pages. Hardcover: $32.50
Bearden, William O. - In: Journal of Business Research 9 (1981) 2, pp. 237-239
Persistent link: https://www.econbiz.de/10005473584
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The use of expert judges in scale development: Implications for improving face validity of measures of unobservable constructs
Hardesty, David M.; Bearden, William O. - In: Journal of Business Research 57 (2004) 2, pp. 98-107
Persistent link: https://www.econbiz.de/10005473653
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Testing predictions derived from inoculation theory and the effectiveness of self-disclosure communications strategies
Easley, Richard W.; Bearden, William O.; Teel, Jesse E. - In: Journal of Business Research 34 (1995) 2, pp. 93-105
Persistent link: https://www.econbiz.de/10005473748
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Linking consumer behavior theory to public policy, social policy, and the environment: Introduction to a special issue
Bearden, William O.; Etzel, Michael J. - In: Journal of Business Research 30 (1994) 1, pp. 1-3
Persistent link: https://www.econbiz.de/10005473751