Narrow search
Showing 1 - 5 of 5
Cover Image
Matching Electronic Distribution Channels to Product Characteristics: The Role of Congruence in Consideration Set Formation
Morrison, Pamela D.; Roberts, John H. - In: Journal of Business Research 41 (1998) 3, pp. 223-229
Persistent link: https://www.econbiz.de/10005477353
Cover Image
Assessing market structure and company fit based on consumer perceptions in dynamic information technology markets
Roberts, John H.; Morrison, Pamela D. - In: Journal of Business Research 55 (2002) 8, pp. 679-686
Persistent link: https://www.econbiz.de/10005462411
Cover Image
DESIGNOR: A decision support procedure for industrial product design
Choffray, Jean-Marie; Lilien, Gary L. - In: Journal of Business Research 10 (1982) 2, pp. 185-197
Persistent link: https://www.econbiz.de/10005477364
Cover Image
Bridging the marketing theory-practice gap with marketing engineering
Lilien, Gary L.; Rangaswamy, Arvind; Bruggen, Gerrit H. van - In: Journal of Business Research 55 (2002) 2, pp. 111-121
Persistent link: https://www.econbiz.de/10005465769
Cover Image
Business marketing: Introduction
Lilien, Gary L.; Wilson, David T. - In: Journal of Business Research 17 (1988) 4, pp. 311-311
Persistent link: https://www.econbiz.de/10005474340