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Marketing as mystification
Dholakia, Nikhilesh - In: Marketing theory 16 (2016) 3, pp. 401
Persistent link: https://www.econbiz.de/10011613593
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Reflections on jazz training and marketing education : what makes a great teacher?
Holbrook, Morris B. - In: Marketing theory 16 (2016) 4, pp. 429-444
Persistent link: https://www.econbiz.de/10011645938
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Markets changing, changing markets : institutional work as market shaping
Baker, Jonathan J.; Storbacka, Kaj; Brodie, Roderick J. - In: Marketing theory 19 (2019) 3, pp. 301-328
Persistent link: https://www.econbiz.de/10012109398
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Marketing's metaphors have expired : an argument for a new dominant metaphor
Delbaere, Marjorie; Slobodzian, Adam D. - In: Marketing theory 19 (2019) 3, pp. 391-401
Persistent link: https://www.econbiz.de/10012109406
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Hyper-power, the marketing concept and consumer as "boss"
Tadajewski, Mark; Jones, D. G. Brian - In: Marketing theory 16 (2016) 4, pp. 513-531
Persistent link: https://www.econbiz.de/10011645960
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Collaborative theorising about markets and marketing and service-dominant logic : editorial
Brodie, Roderick J.; Storbacka, Kaj - In: Marketing theory 14 (2014) 3, pp. 231-237
Persistent link: https://www.econbiz.de/10010461965
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The erasure of antagonisms between popular music and advertising
Eckhardt, Giana M.; Bradshaw, Alan - In: Marketing theory 14 (2014) 2, pp. 167-183
Persistent link: https://www.econbiz.de/10010462054
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Harry's most important work
Hyde, Fran - In: Marketing theory 20 (2020) 2, pp. 211-218
Persistent link: https://www.econbiz.de/10012230861
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The accountability crisis in advertising and marketing : self-regulation and deeper metrics are needed to survive the digital age
Stewart, David W. - In: Journal of advertising research 59 (2019) 4, pp. 385-390
Persistent link: https://www.econbiz.de/10012159848
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Marketing and compromising for sustainability : competing orders of worth in the North Atlantic
Finch, John H.; Geiger, Susi; Harkness, Rachel Joy - In: Marketing theory 17 (2017) 1, pp. 71-93
Persistent link: https://www.econbiz.de/10011675843