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Consumer behaviour
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LaTour, Michael S.
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Ford, John B.
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Krishen, Anjala S.
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Merchant, Altaf
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Bliss, Sara J.
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Bui, M̃y
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Journal of advertising research
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of current issues and research in advertising : JCIRA
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
International Marketing Review
4
Journal of Consumer Marketing
4
Journal of business research : JBR
4
Psychology & marketing
4
The Cornell hospitality quarterly
4
International journal of advertising : the quarterly review of marketing communications
3
Journal of Consumer Research
3
Journal of business ethics : JOBE
3
American business review
2
International marketing review
2
Journal of Business Research
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Journal of Services Marketing
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Journal of marketing
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Journal of the Academy of Marketing Science
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Review of marketing research
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Arts and the Market
1
Cornell hospitality quarterly : CQ
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European Journal of Marketing
1
European journal of marketing : EJM
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Gender, culture, and consumer behavior
1
Handbook of hospitality marketing management
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of international marketing
1
Journal of marketing education : JME
1
Journal of retailing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Legends in marketing
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Marketing and humanity : discourses in the real world
1
Memorable customer experiences : a research anthology
1
Report / Marketing Science Institute
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Report / Marketing Science Institute / Marketing Science Institute
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Review of marketing research : Volume 7
1
The Cornell School of hotel administration handbook of applied hospitality strategy
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The journal of consumer marketing
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Transformative consumer research for personal and collective well-being
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ECONIS (ZBW)
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1
How strong is the pull of the past? : measuring personal nostalgia evoked by advertising
Merchant, Altaf
;
LaTour, Kathryn A.
;
Ford, John B.
; …
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 150-165
Persistent link: https://www.econbiz.de/10009778472
Saved in:
2
The impact of supertasters on taste test and marketing outcomes : how an innate characteristic shapes taste, preference, experience, and behavior
LaTour, Kathryn A.
;
LaTour, Michael S.
;
Wansink, Brian
- In:
Journal of advertising research
58
(
2018
)
2
,
pp. 240-254
Persistent link: https://www.econbiz.de/10011885020
Saved in:
3
Cultivating appreciation of hedonic products : a synesthetic approach to marketing
LaTour, Kathryn A.
- In:
Journal of advertising research
59
(
2019
)
3
,
pp. 263-267
Persistent link: https://www.econbiz.de/10012118861
Saved in:
4
How Strong is the Pull of the Past? Measuring Personal Nostalgia Evoked by Advertising
Merchant, Altaf
;
LaTour, Kathryn
;
Ford, John B
;
LaTour, …
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 150-165
Persistent link: https://www.econbiz.de/10010145077
Saved in:
5
Memory Change: An Intimate Measure of Persuasion - This article proposes an approach to evaluating advertisements that builds on the reconstructive nature of memory. We present the memory integration paradigm that assesses advertising's influence on consumers' own memories of their beliefs.
Braun-LaTour, Kathryn A.
;
Zaltman, Gerald
- In:
Journal of advertising research
46
(
2006
)
1
,
pp. 57-72
Persistent link: https://www.econbiz.de/10007378753
Saved in:
6
Don't Be Afraid to Use Fear Appeals: An Experimental Study
LaTour, Michael S.
;
Snipes, Robin L.
;
Bliss, Sara J.
- In:
Journal of advertising research
36
(
1996
)
2
,
pp. 59-68
Persistent link: https://www.econbiz.de/10006528652
Saved in:
7
Newspapers' Standards for Acceptable Advertising
Roffeld, Herbert J.
;
Lacher, Kathleen T.
;
LaTour, Michael S.
- In:
Journal of advertising research
36
(
1996
)
5
,
pp. 37-48
Persistent link: https://www.econbiz.de/10006530769
Saved in:
8
Differing Reactions to Female Role Portrayals in Advertising
Ford, John B.
;
LaTour, Michael S.
- In:
Journal of advertising research
33
(
1993
)
5
,
pp. 43-52
Persistent link: https://www.econbiz.de/10006540269
Saved in:
9
This Event is Me! How Consumer Event Self-Congruity Leverages Sponsorship
Close, Angeline G.
;
Krishen, Anjala S.
;
Latour, Michael S.
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 271-284
Persistent link: https://www.econbiz.de/10008324226
Saved in:
10
This event is me! : how consumer event self-congruity leverages sponsorship
Scheinbaum, Angeline Close
;
Krishen, Anjala S.
;
LaTour, …
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 271-284
Persistent link: https://www.econbiz.de/10003900790
Saved in:
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