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Advertising effects
285
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285
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258
Advertising
233
Consumer behaviour
177
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8
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7
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6
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6
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5
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5
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5
Pitt, Leyland F.
5
Stafford, Marla Royne
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Christodoulides, George
4
Keller, Ed
4
Nenycz-Thiel, Magda
4
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4
Sands, Sean
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Wind, Yoram
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Journal of advertising research
Journal of business research : JBR
2,893
Journal of retailing and consumer services
2,482
International journal of hospitality management
969
European Journal of Marketing
963
International journal of consumer studies
943
Psychology & marketing
933
SpringerLink / Bücher
905
NBER working paper series
716
Journal of consumer research : JCR ; an interdisciplinary bimonthly
660
Asia Pacific journal of marketing and logistics
614
European journal of marketing : EJM
600
Management science : journal of the Institute for Operations Research and the Management Sciences
594
Journal of Consumer Marketing
561
Marketing science
560
NBER Working Paper
558
Journal of marketing
544
Industrial marketing management : the international journal for industrial and high-tech firms
537
Journal of the Academy of Marketing Science
536
Journal of marketing management : MM
526
The journal of product & brand management
514
Working paper / National Bureau of Economic Research, Inc.
513
Journal of marketing research : JMR
508
Tourism management : research, policies, practice
507
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
502
Journal of marketing communications
488
The journal of brand management : an international journal
450
Journal of travel and tourism marketing
449
Marketing letters : a journal of research in marketing
449
Journal of strategic marketing
436
Marketing Intelligence & Planning
435
Marketing intelligence & planning
435
International journal of contemporary hospitality management
427
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
421
Journal of retailing
401
Journal of fashion marketing and management
394
Technological forecasting & social change : an international journal
390
Journal of international consumer marketing
379
International journal of advertising : the review of marketing communications
374
Journal of economic psychology : research in economic psychology and behavioral economics
374
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ECONIS (ZBW)
558
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1
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558
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1
Ignite the scent : the effectiveness of implied explosion in perfume ads : how dynamic images and messaging drive scent perception and purchase intention
Droulers, Olivier
;
Yu, Junwei
;
Lacoste-Badie, Sophie
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 154-174
Persistent link: https://www.econbiz.de/10014576992
Saved in:
2
Ad bites : toward a theory of ironic
advertising
Pehlivan, Ekin
;
Berthon, Pierre R.
;
Pitt, Leyland F.
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 417-426
Persistent link: https://www.econbiz.de/10009269505
Saved in:
3
Are you in good hands? : slogan recall ; what really matters
Kohli, Chiranjeev
;
Thomas, Sunil
;
Suri, Rajneesh
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 31-42
Persistent link: https://www.econbiz.de/10009745874
Saved in:
4
The spacing effects of multiple exposures on memory: implications for
advertising
scheduling
Sawyer, Alan G.
;
Noel, Hayden
;
Janiszewski, Chris
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 193-197
Persistent link: https://www.econbiz.de/10003860566
Saved in:
5
Targeting a minority without alienating the majority :
advertising
to gays and lesbians in mainstream media
Oakenfull, Gillian K.
;
McCarthy, Michael S.
;
Greenlee, …
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 191-198
Persistent link: https://www.econbiz.de/10003742651
Saved in:
6
Tweens' knowledge of
marketing
tactics : skeptical beyond their years
Freeman, Dan
;
Shapiro, Stewart
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 44-55
Persistent link: https://www.econbiz.de/10010354590
Saved in:
7
Message framing strategy for brand communication
Tsai, Shu-Pei
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 364-377
Persistent link: https://www.econbiz.de/10003611090
Saved in:
8
How does brand
marketing
work in
advertising
?
Precourt, Geoffrey
- In:
Journal of advertising research
55
(
2015
)
3
,
pp. 230-231
Persistent link: https://www.econbiz.de/10011397032
Saved in:
9
How far is too far? : the antecedents of offensive
advertising
in modern China
Prendergast, Gerard
;
Cheung, Wah-leung
;
West, Douglas C.
- In:
Journal of advertising research
48
(
2008
)
4
,
pp. 484-495
Persistent link: https://www.econbiz.de/10003797945
Saved in:
10
Reconsidering models of influence : the relationship between consumer social networks and word-of-mouth effectiveness
Smith, Ted
;
Coyle, James R.
;
Lightfoot, Elizabeth
; …
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 387-397
Persistent link: https://www.econbiz.de/10003613599
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