Ignite the scent : the effectiveness of implied explosion in perfume ads : how dynamic images and messaging drive scent perception and purchase intention
Olivier Droulers, Junwei (Jerry) Yu, Sophie Lacoste-Badie
| Year of publication: |
2024
|
|---|---|
| Authors: | Droulers, Olivier ; Yu, Junwei ; Lacoste-Badie, Sophie |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 64.2024, 2, p. 154-174
|
| Subject: | advertising slogan | embodiment | Implied motion | purchase intention | scent perception | sensory marketing | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Werbewirkung | Advertising effects | Werbung | Advertising | Aromastoff | Flavour | Markenimage | Brand image | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.2501/JAR-2024-010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014576992