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Interactive role of consumer discrimination and branding against counterfeiting : a study of multinational managers' perception of global brands in China
Sonmez, Mahmut; Yang, Deli; Fryxell, Gerald - In: Journal of business ethics : JOBE 115 (2013) 1, pp. 195-211
Persistent link: https://www.econbiz.de/10009785868
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Investigating the types of value and cost of green brands : proposition of a conceptual framework
Papista, Erifili; Krystallis, Athanasios - In: Journal of business ethics : JOBE 115 (2013) 1, pp. 75-92
Persistent link: https://www.econbiz.de/10009785879
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Antecedents of green brand equity : an integrated approach
Pui Fong Ng; Butt, Muhammad Mohsin; Kok Wei Khong; Fon … - In: Journal of business ethics : JOBE 121 (2014) 2, pp. 203-215
Persistent link: https://www.econbiz.de/10010363440
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Brand social responsibility : conceptualization, measurement, and outcomes
Grohmann, Bianca; Bodur, H. Onur - In: Journal of business ethics : JOBE 131 (2015) 2, pp. 375-399
Persistent link: https://www.econbiz.de/10011393260
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Corporate social "irresponsibility" : are consumers’ biases in attribution of blame helping companies in product-harm crises involving hybrid products?
Carvalho, Sergio W.; Muralidharan, Etayankara; Bapuji, Hari - In: Journal of business ethics : JOBE 130 (2015) 3, pp. 651-663
Persistent link: https://www.econbiz.de/10011340207
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"Thinking outside the packaging box" : should brands consider store shelf context when eliminating overpackaging?
Monnot, Elisa; Reniou, Fanny; Parguel, Béatrice; … - In: Journal of business ethics : JOBE 154 (2019) 2, pp. 355-370
Persistent link: https://www.econbiz.de/10011988991
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A path analysis of greenwashing in a trust crisis among Chinese energy companies : the role of brand legitimacy and brand loyalty
Guo, Rui; Tao, Lan; Li, Caroline Bingxin; Wang, Tao - In: Journal of business ethics : JOBE 140 (2017) 3, pp. 523-536
Persistent link: https://www.econbiz.de/10011643425
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How does the perceived ethicality of corporate services brands influence loyalty and positive word-of-mouth? : analyzing the roles of empathy, affective commitment, and perceived quality
Markovic, Stefan; Iglesias, Oriol; Singh, Jatinder Jit; … - In: Journal of business ethics : JOBE 148 (2018) 4, pp. 721-740
Persistent link: https://www.econbiz.de/10011844265
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How does brand age influence consumer attitudes toward a firm's unethical behavior?
Zhang, Chi; Kashmiri, Saim; Cinelli, Melissa - In: Journal of business ethics : JOBE 158 (2019) 3, pp. 699-711
Persistent link: https://www.econbiz.de/10012058520
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The differential influence of identification on ethical judgment : the role of brand love
Dalman, M. Deniz; Buche, Mari W.; Min, Junhong - In: Journal of business ethics : JOBE 158 (2019) 3, pp. 875-891
Persistent link: https://www.econbiz.de/10012058596