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Contingent effects of managerial guanxi on new product development success
Cui, Nan; Wen, Na; Xu, Lan; Yao, Qin - In: Journal of business research : JBR 66 (2013) 12, pp. 2522-2528
Persistent link: https://www.econbiz.de/10010233148
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Hierarchical effects of product attributes on actualized innovativeness in the context of high-tech products
Lee, Kyootai; Khan, Shaji; Mirchandani, Dinesh - In: Journal of business research : JBR 66 (2013) 12, pp. 2634-2641
Persistent link: https://www.econbiz.de/10010233752
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Validating new product creativity in the eastern context of Malaysia
Bicen, Pelin; Kamarudin, Suzilawati; Johnson, William H. A. - In: Journal of business research : JBR 67 (2014) 1, pp. 2877-2883
Persistent link: https://www.econbiz.de/10010235290
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Biases in valuation vs. usage of innovative product features
Meyer, Robert J.; Zhao, Shenghui; Han, Jin K. - In: Marketing science : the marketing journal of the … 27 (2008) 6, pp. 1083-1096
Persistent link: https://www.econbiz.de/10003791796
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Heterogeneous learning and the targeting of marketing communication for new products
Narayanan, Sridhar; Manchanda, Puneet - In: Marketing science : the marketing journal of the … 28 (2009) 3, pp. 424-441
Persistent link: https://www.econbiz.de/10003868023
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Functional regression : a new model for predicting market penetration of new products
Sood, Ashish; James, Gareth M.; Tellis, Gerard J. - In: Marketing science : the marketing journal of the … 28 (2009) 1, pp. 36-51
Persistent link: https://www.econbiz.de/10003858485
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Quantity discounts in differentiated consumer product markets
Subramaniam, Ramanathan; Gal-Or, Esther - In: Marketing science : the marketing journal of the … 28 (2009) 1, pp. 180-192
Persistent link: https://www.econbiz.de/10003858573
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Zooming in : self-emergence of movements in new product growth
Goldenberg, Jacob; Lowengart, Oded; Shapira, Daniel - In: Marketing science : the marketing journal of the … 28 (2009) 2, pp. 274-292
Persistent link: https://www.econbiz.de/10003843318
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Estimating demand heterogeneity using aggregated data : an application to the frozen pizza category
Albuquerque, Paulo; Bronnenberg, Bart J. - In: Marketing science : the marketing journal of the … 28 (2009) 2, pp. 356-372
Persistent link: https://www.econbiz.de/10003843336
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Market research and innovation strategy in a duopoly
Lauga, Dominique Olié; Ofek, Elie - In: Marketing science : the marketing journal of the … 28 (2009) 2, pp. 373-396
Persistent link: https://www.econbiz.de/10003843340