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The effect of market-pull vs. resource-push orientation on performance when entering new markets
Timsit, Jean-Philippe; Castiaux, Annick; Truong, Yann; … - In: Journal of business research : JBR 68 (2015) 9, pp. 2005-2014
Persistent link: https://www.econbiz.de/10011384229
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The visual ecology of product packaging and its effects on consumer attention
Orquin, Jacob L.; Bagger, Martin P.; Lahm, Erik Stoltenberg - In: Journal of business research : JBR 111 (2020), pp. 187-195
Persistent link: https://www.econbiz.de/10012237799
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Visual organizing : balancing coordination and creative freedom via mood boards
Endrissat, Nada; Islam, Gazi; Noppeney, Claus - In: Journal of business research : JBR 69 (2016) 7, pp. 2353-2362
Persistent link: https://www.econbiz.de/10011490951
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Fashion's role in visualizing physical and psychological transformations in movies
Choi, Hyeonyoung; Ko, Eunju; Megehee, Carol M. - In: Journal of business research : JBR 67 (2014) 1, pp. 2911-2918
Persistent link: https://www.econbiz.de/10010235280
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Print advertising : type size effects
Pillai, Kishore Gopalakrishna; Katsikeas, Constantine S.; … - In: Journal of business research : JBR 65 (2012) 6, pp. 865-868
Persistent link: https://www.econbiz.de/10009552424
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Print advertising : vivid content
Fennis, Bob Michaël; Das, Enny; Fransen, Marieke L. - In: Journal of business research : JBR 65 (2012) 6, pp. 861-864
Persistent link: https://www.econbiz.de/10009552427
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Get the picture? : visual servicescapes and self-image congruity
Breazeale, Michael; Ponder, Nicole - In: Journal of business research : JBR 66 (2013) 7, pp. 839-846
Persistent link: https://www.econbiz.de/10009756901
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How do 3-dimensional images promote products on the Internet?
Choi, Yung Kyun; Taylor, Charles Raymond - In: Journal of business research : JBR 67 (2014) 10, pp. 2164-2170
Persistent link: https://www.econbiz.de/10010400095
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Effects of pictorial product-warnings on low-literate consumers
Jae, Haeran; Viswanathan, Madhu - In: Journal of business research : JBR 65 (2012) 12, pp. 1674-1682
Persistent link: https://www.econbiz.de/10009683171
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Evolution of digital marketing communication : bibliometric analysis and network visualization from key articles
Kim, Juran; Kang, Seungmook; Lee, Ki Hoon - In: Journal of business research : JBR 130 (2021), pp. 552-563
Persistent link: https://www.econbiz.de/10012544872