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Brand orientation : conceptual extension, scale development and validation
Piha, Lamprini; Papadas, Karolos; Davvetas, Vasileios - In: Journal of business research : JBR 134 (2021), pp. 203-222
Persistent link: https://www.econbiz.de/10012643741
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Why doesn't our value creation payoff : unpacking customer analytics-driven value creation capability to sustain competitive advantage
Hossain, Md Afnan; Akter, Shahriar; Yanamandram, Venkata - In: Journal of business research : JBR 131 (2021), pp. 287-296
Persistent link: https://www.econbiz.de/10012545045
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Synergistic effects of market orientation implementation and internalization on firm performance : direct marketing service provider industry
Abbu, Haroon R.; Gopalakrishna, Pradeep - In: Journal of business research : JBR 125 (2021), pp. 851-863
Persistent link: https://www.econbiz.de/10012494186
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Managing market intelligence : the comparative role of absorptive capacity and market orientation
Rakthin, Sirisuhk; Calantone, Roger J.; Wang, Joyce Feng - In: Journal of business research : JBR 69 (2016) 12, pp. 5569-5577
Persistent link: https://www.econbiz.de/10011597381
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Revisiting the relationship between marketing capabilities and firm performance : the moderating role of market orientation, marketing strategy and organisational power
Cacciolatti, Luca; Lee, Soo-hee - In: Journal of business research : JBR 69 (2016) 12, pp. 5597-5610
Persistent link: https://www.econbiz.de/10011597409
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Effects of industry forces, market orientation, and marketing capabilities on business performance : an empirical analysis of Japanese manufacturers from 2009 to 2011
Takata, Hidesuke - In: Journal of business research : JBR 69 (2016) 12, pp. 5611-5619
Persistent link: https://www.econbiz.de/10011597412
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The impact of product features on market orientation in technology-based new ventures
Zhou, Zhao; Verburg, Robert M. - In: Journal of business research : JBR 168 (2023), pp. 1-9
Persistent link: https://www.econbiz.de/10014434830
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Creating a market orientation : an empirical validation of Gebhardt, Carpenter, and Sherry's (2006) Market Orientation Development Process (MODeP)
Haon, Christophe; Gotteland, David; Nelson, Rob - In: Journal of business research : JBR 168 (2023), pp. 1-17
Persistent link: https://www.econbiz.de/10014434831
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Learning orientation and competitive advantage : a critical synthesis and future directions
Baker, William E.; Mukherjee, Debmalya; Perin, Marcelo … - In: Journal of business research : JBR 144 (2022), pp. 863-873
Persistent link: https://www.econbiz.de/10013185055
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Contextualizing deliberate learning from acquisitions : the role of organizational and target contexts
Strobl, Andreas; Bauer, Florian; Degischer, Daniel - In: Journal of business research : JBR 139 (2022), pp. 194-207
Persistent link: https://www.econbiz.de/10013194169