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Anything you can imagine is possible : how imagining can overcome visceral drive states elicited in promotional advertising
Cowan, Kirsten - In: Journal of business research : JBR 120 (2020), pp. 529-538
Persistent link: https://www.econbiz.de/10012417161
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Anthropomorphism and its implications for advertising hotel brands
Lee, Seonjeong; Oh, Haemoon - In: Journal of business research : JBR 129 (2021), pp. 455-464
Persistent link: https://www.econbiz.de/10012509677
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Influencer advertising on social media : the multiple inference model on influencer-product congruence and sponsorship disclosure
Kim, Do Yuon; Kim, Hye-yŏng - In: Journal of business research : JBR 130 (2021), pp. 405-415
Persistent link: https://www.econbiz.de/10012544842
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How should retail advertisers manage multiple keywords in paid search advertising?
Kim, Alex Jiyoung; Jang, Sungha; Shin, Hyun - In: Journal of business research : JBR 130 (2021), pp. 539-551
Persistent link: https://www.econbiz.de/10012544869
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Generous charity to preserve green image? : exploring linkage between strategic donations and environmental misconduct
Wu, Bao; Jin, Chenfei; Monfort, Abel; Hua, Danni - In: Journal of business research : JBR 131 (2021), pp. 839-850
Persistent link: https://www.econbiz.de/10012545021
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The effect of ending disclosure on the persuasiveness of narrative PSAs
Orazi, Davide C.; Lei, Jing; Bove, Liliana L. - In: Journal of business research : JBR 127 (2021), pp. 241-251
Persistent link: https://www.econbiz.de/10012494371
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"I want it! can I get It?" : how product-model spatial distance and ad appeal affect product evaluations
Tok, Dickson; Chen, Xi; Chu, Xing-Yu - In: Journal of business research : JBR 135 (2021), pp. 454-463
Persistent link: https://www.econbiz.de/10012647927
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How Hispanic bilinguals' cultural stereotypes shape advertising persuasiveness
Alvarez, Cecilia M. O.; Miniard, Paul W.; Jaccard, James - In: Journal of business research : JBR 75 (2017), pp. 29-36
Persistent link: https://www.econbiz.de/10011699759
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How the credibility of places affects the processing of advertising claims : a partial test of the B2B communication effects model
Wilson, Rick T.; Baack, Daniel W. - In: Journal of business research : JBR 168 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014434833
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An exploration of ripple effects of advertising among major suppliers in a supply chain network
Dass, Mayukh; Reshadi, Mehrnoosh; Li, Yuewu - In: Journal of business research : JBR 169 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014468564