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Higher quality or lower price? : how value-increasing promotions affect retailer reputation via perceived value
Yoon, Sukki; Oh, Sangdo; Song, Sujin; Kim, Kyungok K.; … - In: Journal of business research : JBR 67 (2014) 10, pp. 2088-2096
Persistent link: https://www.econbiz.de/10010400113
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The preservation of loyalty halo effects : an investigation of the post-product-recall behavior of loyal customers
Byun, Kyung-Ah; Duhan, Dale F.; Dass, Mayukh - In: Journal of business research : JBR 116 (2020), pp. 163-175
Persistent link: https://www.econbiz.de/10012257551
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Cultural metaphors : enhancing consumer pleasure in ethnic servicescapes
Elliot, Esi A.; Cherian, Joseph; Casakin, Hernan - In: Journal of business research : JBR 66 (2013) 8, pp. 1004-1012
Persistent link: https://www.econbiz.de/10009755377
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The effect of mixed versus blocked sequencing of promotion and prevention features on brand evaluation : the moderating role of regulatory focus
Chatterjee, Subimal; Malshe, Ashwin Vinod; Heath, Timothy B. - In: Journal of business research : JBR 63 (2010) 12, pp. 1290-1294
Persistent link: https://www.econbiz.de/10008747496
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Enhancing perceptions of price-value associated with price-matching guarantees
Hardesty, David M.; Bearden, William O.; Haws, Kelly L.; … - In: Journal of business research : JBR 65 (2012) 8, pp. 1096-1101
Persistent link: https://www.econbiz.de/10009562089
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Time orientation and engagement with social networking sites : a cross-cultural study in Austria, China and Uruguay
Makri, Katerina; Schlegelmilch, Bodo B. - In: Journal of business research : JBR 80 (2017), pp. 155-163
Persistent link: https://www.econbiz.de/10011771478
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Effect of dynamic promotion display on purchase intention : the moderating role of involvement
Chen, Zihe; Zhu, Dong Hong - In: Journal of business research : JBR 148 (2022), pp. 252-261
Persistent link: https://www.econbiz.de/10013325477
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How displaying price discounts can mitigate negative customer reactions to dynamic pricing
Keller, Alisa; Vogelsang, Mila; Totzek, Dirk - In: Journal of business research : JBR 148 (2022), pp. 277-291
Persistent link: https://www.econbiz.de/10013325480
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An investigation of consumer evaluations of reference price discount claims
Lichtenstein, Donald R.; Rearden, William O. - In: Journal of business research : JBR 17 (1988) 2, pp. 189-200
Persistent link: https://www.econbiz.de/10003485074
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Does customer sex influence the relationship between perceived quality and share of wallet?
Babakus, Emin; Yavas, Ugur - In: Journal of business research : JBR 61 (2008) 9, pp. 974-981
Persistent link: https://www.econbiz.de/10003731220