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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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ECONIS (ZBW)
2,590
USB Cologne (EcoSocSci)
1
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1
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1
Retailer and manufacturer
advertising
scheduling in a marketing channel
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of business research : JBR
78
(
2017
),
pp. 93-100
Persistent link: https://www.econbiz.de/10011736245
Saved in:
2
An integrative framework of cooperative
advertising
: should manufacturers continuously support retailer
advertising
?
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of business research : JBR
70
(
2017
),
pp. 67-73
Persistent link: https://www.econbiz.de/10011620251
Saved in:
3
Targeted reminder
advertising
: retailers' new weapon against cart abandonment
Jiang, Baojun
;
Turut, Ozge
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014556456
Saved in:
4
Multiple keywords management in sponsored search
advertising
with interrelated consumer clicks
Jang, Sungha
;
Kim, Alex Jiyoung
;
Yoon, Jiho
- In:
Journal of business research : JBR
140
(
2022
),
pp. 459-470
Persistent link: https://www.econbiz.de/10013040713
Saved in:
5
Sociocultural changes and portrayal of women in advertisements : a temporal investigation across product categories
Tripathi, Sanjeev
;
Bansal, Anjali
;
Bansal, Amrita
- In:
Journal of business research : JBR
153
(
2022
),
pp. 216-227
Persistent link: https://www.econbiz.de/10013534014
Saved in:
6
Determinants of consumers' attitudes towards digital
advertising
: a meta-analytic comparison across time and touchpoints
Lütjens, Henk
;
Eisenbeiß, Maik
;
Fiedler, Maximilian
; …
- In:
Journal of business research : JBR
153
(
2022
),
pp. 445-466
Persistent link: https://www.econbiz.de/10013534078
Saved in:
7
Examining social media engagement through health-related message framing in different cultures
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Yannopoulou, …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 349-360
Persistent link: https://www.econbiz.de/10013493990
Saved in:
8
Not all friends are created equal : the effect of friendship type on performance of shared native ads on social media
He, Yuanqiong
;
Qi, Zhou
;
Canfield, Jessica
;
Hong, Yuan
- In:
Journal of business research : JBR
183
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10015143965
Saved in:
9
Construal level theory in
advertising
research : A systematic review and directions for future research
Saeed, Muhammad Rashid
;
Khan, Huda
;
Lee, Richard
; …
- In:
Journal of business research : JBR
183
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10015144095
Saved in:
10
Advertising
stigmatized products : leverage social norms or break the stigma?
Srivastava, Arti
;
Nasa, Jayant
;
Satyavageeswaran, Prakash
; …
- In:
Journal of business research : JBR
183
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10015144109
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