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Extended conditional trend analysis : predicting triple period buyer flows with a tri-variate NBD model
Trinh, Giang; Dawes, John; Wright, Malcolm J.; … - In: Journal of consumer behaviour 21 (2022) 1, pp. 92-101
Persistent link: https://www.econbiz.de/10012813937
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How loyalty extends across product categories
Grasby, Alicia; Corsi, Armando; Dawes, John; Driesener, Carl - In: Journal of consumer behaviour 21 (2022) 1, pp. 153-163
Persistent link: https://www.econbiz.de/10012814006
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Empirical generalisations in customer mindset metrics
Mecredy, Philip J.; Wright, Malcolm J.; Feetham, Pamela M. - In: Journal of consumer behaviour 21 (2022) 1, pp. 102-120
Persistent link: https://www.econbiz.de/10012813940
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Dirichlet implications for portfolio management
Driesener, Carl; Rungie, Cam; Wright, Malcolm - In: Journal of consumer behaviour 21 (2022) 1, pp. 49-62
Persistent link: https://www.econbiz.de/10012813931