//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Werbemitteldesign und Markenpo...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Werbung
Brand management
111
Markenführung
111
Consumer behaviour
85
Konsumentenverhalten
85
Brand image
69
Markenimage
69
Brand
49
Markenartikel
49
Advertising effects
18
Werbewirkung
18
Beziehungsmarketing
16
Relationship marketing
16
Branding
14
Emotion
12
Advertising
8
Cognition
7
Experiment
7
Kognition
7
Luxury goods
7
Luxusgüter
7
Personality psychology
7
Persönlichkeitspsychologie
7
Brand loyalty
6
Perception
6
USA
6
United States
6
Wahrnehmung
6
Brand extension
5
Markentransfer
5
Product design
5
Produktgestaltung
5
Brand name
4
Brand personality
4
Brand relationships
4
Confidence
4
Markentreue
4
Marketing management
4
Marketingmanagement
4
Packaging
4
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Language
All
English
7
Author
All
Barger, Victor A.
1
Cohen, Justin
1
Faulkner, Margaret
1
Fitzsimons, Gavan J.
1
Huang, Xun Irene
1
Johnen, Marius
1
Li, Xiuping
1
Luangrath, Andrea Webb
1
Mayer, James Mark
1
Moore, Sarah G.
1
Nanni, Anastasia
1
Nguyen, Cathy
1
Nunes, Joseph C.
1
Ordanin, Andrea
1
Peck, Joann
1
Peev, Plamen
1
Romaniuk, Jenni
1
Schnittka, Oliver
1
Zemack-Rugar, Yael
1
Zhang, Meng
1
more ...
less ...
Published in...
All
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Marketing letters : a journal of research in marketing
International journal of advertising : the review of marketing communications
32
Journal of business research : JBR
28
Journal of marketing communications
26
Journal of advertising research
22
International journal of advertising : the quarterly review of marketing communications
18
Journal of advertising
16
Journal of promotion management : JPM
14
Journal of promotion management : innovations in planning and applied research
12
International journal of internet marketing and advertising : IJIMA
10
The journal of brand management : an international journal
10
The journal of product & brand management
10
Journal of historical research in marketing
9
Psychology & marketing
9
SpringerLink / Bücher
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of retailing and consumer services
8
Journal of advertising : official publication of the American Academy of Advertising
7
Asia Pacific journal of marketing and logistics
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
The journal of consumer marketing
5
European journal of marketing : EJM
4
International journal of consumer studies
4
International marketing review
4
Journal of global marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of international consumer marketing
4
Journal of strategic marketing
4
Marketing : ZFP ; journal of research and management
4
Springer eBook Collection
4
The IUP journal of brand management : IJBRM
4
European Advertising Academy
3
European journal of marketing
3
Global business review
3
International journal of production economics
3
Journal of consumer marketing
3
Journal of global fashion marketing : JGfM
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
"Seeing" the social roles of brands : how physical positioning influences brand evaluation
Huang, Xun Irene
;
Li, Xiuping
;
Zhang, Meng
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
4
,
pp. 509-514
Persistent link: https://www.econbiz.de/10010210165
Saved in:
2
Changing consumers' minds at the point of sale : price discounts vs. in-store advertising
Johnen, Marius
;
Schnittka, Oliver
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 49-71
Persistent link: https://www.econbiz.de/10012229417
Saved in:
3
Do sexy mouthwash ads leave a bad aftertaste? : the interaction of sexual self-schema and brand positioning fit on female-targeted sexual advertising efficacy
Mayer, James Mark
;
Peev, Plamen
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 321-333
Persistent link: https://www.econbiz.de/10011675192
Saved in:
4
The featuring phenomenon in music : how combining artists of different genres increases a song’s popularity
Ordanin, Andrea
;
Nunes, Joseph C.
;
Nanni, Anastasia
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
4
,
pp. 485-499
Persistent link: https://www.econbiz.de/10011964333
Saved in:
5
Textual paralanguage and its implications for marketing communications
Luangrath, Andrea Webb
;
Peck, Joann
;
Barger, Victor A.
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
1
,
pp. 98-107
Persistent link: https://www.econbiz.de/10011771838
Saved in:
6
Just do it! : why committed consumers react negatively to assertive ads
Zemack-Rugar, Yael
;
Moore, Sarah G.
;
Fitzsimons, Gavan J.
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
3
,
pp. 287-301
Persistent link: https://www.econbiz.de/10011739795
Saved in:
7
Are two brands better than one? : investigating the effects of co-branding in advertising on audience memory
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011820291
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->