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Perceived source credibility and advertising persuasiveness : an investigation of moderators and psychological processes
Nan, Xiaoli - In: Journal of current issues and research in advertising : … 34 (2013) 2, pp. 195-211
Persistent link: https://www.econbiz.de/10009770245
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The effects of mood and advertising context on ad memory and evaluations : the case of a competitive and a non-competitive ad context
Sar, Sela; Nan, Xiaoli; Myers, Jun Rong - In: Journal of current issues and research in advertising : … 32 (2010) 2, pp. 1-9
Persistent link: https://www.econbiz.de/10008822606
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Perceived Source Credibility and Advertising Persuasiveness: An Investigation of Moderators and Psychological Processes
Nan, Xiaoli - In: Journal of current issues and research in advertising : … 34 (2012) 1, pp. 195-211
Persistent link: https://www.econbiz.de/10010151792
Cover Image
Perceived Source Credibility and Advertising Persuasiveness: An Investigation of Moderators and Psychological Processes
Nan, Xiaoli - In: Journal of current issues and research in advertising : … 34 (2013) 2, pp. 195-211
Persistent link: https://www.econbiz.de/10010115983
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The Effects of Mood and Advertising Context on Ad Memory and Evaluations: The Case of a Competitive and a Non-Competitive Ad Context
Sar, Sela; Nan, Xiaoli; Rong Myers, Jun - In: Journal of current issues and research in advertising : … 32 (2010) 2, pp. 1-11
Persistent link: https://www.econbiz.de/10008770787
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Perceptual Predictors of Global Attitude toward Advertising: An Investigation of Both Generalized and Personalized Beliefs
Nan, Xiaoli - In: Journal of current issues and research in advertising : … 28 (2006) 1, pp. 31-44
Persistent link: https://www.econbiz.de/10008126892