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Services Advertising and Integrated Marketing Communications: An Empirical Examination
Carlson, Les; Grove, Stephen J.; Dorsch, Michael J. - In: Journal of current issues and research in advertising : … 25 (2003) 2, pp. 69
Persistent link: https://www.econbiz.de/10008117834
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The Efficacy of the Use of Implicature and Actor Portrayal Labels by Non-Profits in Anti-Smoking Print Advertisements
Shanahan, Kevin J.; Hopkins, Christopher D.; Carlson, Les - In: Journal of current issues and research in advertising : … 30 (2008) 2, pp. 65-78
Persistent link: https://www.econbiz.de/10008167829
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The efficacy of the use of implicature and actor portrayal labels by non-profits in anti-smoking print advertisements
Shanahan, Kevin J.; Hopkins, Christopher D.; Carlson, Les - In: Journal of current issues and research in advertising : … 30 (2008) 2, pp. 65-78
Persistent link: https://www.econbiz.de/10003807886