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An analysis of different types of advertising media and their influence on consumer preferences and purchase intentions for digital cameras
Ahn, Joongha; Lee, Changwon; Lee, Jongsu; Paik, Michael - In: Journal of global scholars of marketing science : … 22 (2012) 4, pp. 356-369
Persistent link: https://www.econbiz.de/10010406174
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The effect of the valence of word-of-mouth on consumers' attitudes toward co-brands : the moderating roles of brand characteristics
Jeon, Jung Ok; Baeck, Sunmee - In: Journal of global scholars of marketing science : … 26 (2016) 1, pp. 89-108
Persistent link: https://www.econbiz.de/10011471415
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The interplay of brand sound meaning and brand origin on new high-tech product evaluation
Lee, Sangwon - In: Journal of global scholars of marketing science : … 27 (2017) 1, pp. 16-30
Persistent link: https://www.econbiz.de/10011703034
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From Apple to Omega : an analysis of brand placement in 2010 top-earning films
Devlin, Michael; Combs, Justin - In: Journal of global scholars of marketing science : … 25 (2015) 1, pp. 75-90
Persistent link: https://www.econbiz.de/10010519582
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The influence of the philosophy of science on brand loyalty
Song, Sujin - In: Journal of global scholars of marketing science : … 25 (2015) 2, pp. 167-181
Persistent link: https://www.econbiz.de/10011302915
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How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? : focus on the SNS services of a global SPA brand
Chae, Heeju; Ko, Eunju; Han, Jinghe - In: Journal of global scholars of marketing science : … 25 (2015) 2, pp. 122-141
Persistent link: https://www.econbiz.de/10011302923
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A netnography of a university's social media brand community : exploring collaborative co-creation tactics
Fujita, Momoko; Harrigan, Paul; Soutar, Geoffrey N. - In: Journal of global scholars of marketing science : … 27 (2017) 2, pp. 148-164
Persistent link: https://www.econbiz.de/10011710594
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A strategic approach to self-branding
Evans, Joel R. - In: Journal of global scholars of marketing science : … 27 (2017) 4, pp. 270-311
Persistent link: https://www.econbiz.de/10011848759
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Enhancing customers' positive responses : applying sensory marketing to the hotel website
Lee, Seonjeong; Jeong, Miyoung; Oh, Haemoon - In: Journal of global scholars of marketing science : … 28 (2018) 1, pp. 68-85
Persistent link: https://www.econbiz.de/10011879719
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The challenge of publishing research about a never-ending subject for marketing scholars : the country of origin
Checchinato, Francesca; Disegna, Marta; Vescovi, Tiziano - In: Journal of global scholars of marketing science : … 28 (2018) 2, pp. 160-165
Persistent link: https://www.econbiz.de/10011891430