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The impact of user review volume on consumers' willingness-to-pay : a consumer uncertainty perspective
Wu, Yinglu; Wu, Jianan - In: Journal of interactive marketing : a quarterly … 33 (2016), pp. 43-56
Persistent link: https://www.econbiz.de/10011482803
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Tweeting with the stars : automated text analysis of the effect of celebrity social media communications on consumer word of mouth
Aleti, Torgeir; Pallant, Jason I.; Tuan, Annamaria; … - In: Journal of interactive marketing : a quarterly … 48 (2019), pp. 17-32
Persistent link: https://www.econbiz.de/10012129482
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Enhancing the helpfulness of online consumer reviews : the role of latent (content) factors
Srivastava, Vartika; Kalro, Arti D. - In: Journal of interactive marketing : a quarterly … 48 (2019), pp. 33-50
Persistent link: https://www.econbiz.de/10012129483
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Product rating statistics as consumer search aids
Guan, Chong; Lam, Shun Yin - In: Journal of interactive marketing : a quarterly … 48 (2019), pp. 51-70
Persistent link: https://www.econbiz.de/10012129484
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The presentation format of review score information influences consumer preferences through the attribution of outlier reviews
Camilleri, Adrian R. - In: Journal of interactive marketing : a quarterly … 39 (2017), pp. 1-14
Persistent link: https://www.econbiz.de/10011743750
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Being active in online communications : firm responsiveness and customer engagement behaviour
Sheng, Jie - In: Journal of interactive marketing : a quarterly … 46 (2019), pp. 40-51
Persistent link: https://www.econbiz.de/10012107040
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It's not just what you say, but how you say it : the effect of language style matching on perceived quality of consumer reviews
Liu, Angela Xia; Xie, Ying; Zhang, Jurui - In: Journal of interactive marketing : a quarterly … 46 (2019), pp. 70-86
Persistent link: https://www.econbiz.de/10012107042
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Emotions within online reviews and their influence on product attitudes in Austria, USA and Thailand
Zablocki, Agnieszka; Makri, Katerina; Houston, Michael J. - In: Journal of interactive marketing : a quarterly … 46 (2019), pp. 20-39
Persistent link: https://www.econbiz.de/10012107045
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Examining biased assimilation of brand-related online reviews
Mafael, Alexander; Gottschalk, Sabrina Alexandra; … - In: Journal of interactive marketing : a quarterly … 36 (2016), pp. 91-106
Persistent link: https://www.econbiz.de/10011616004
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Advertising and word-of-mouth effects on pre-launch consumer interest and initial sales of experience products
Kim, Ho; Hanssens, Dominique M. - In: Journal of interactive marketing : a quarterly … 37 (2017), pp. 57-74
Persistent link: https://www.econbiz.de/10011658346