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Identifying relevant segments of potential banking chatbot users based on technology adoption behavior
Alt, Mónika-Anetta; Ibolya, Vizeli - In: Market : review for marketing theory and practice 33 (2021) 2, pp. 165-183
Persistent link: https://www.econbiz.de/10012819201
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Smart grocery shopper segments
Atkins, Kelly Green; Kumar, Archana; Kim, Youn-Kyung - In: Journal of international consumer marketing 28 (2016) 1, pp. 42-53
Persistent link: https://www.econbiz.de/10011459981
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Consumer behavior insights, consumption dynamics, and segmentation of the Japanese wine market
Bruwer, Johan; Buller, Courtney - In: Journal of international consumer marketing 24 (2012) 5, pp. 338-355
Persistent link: https://www.econbiz.de/10009778697
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Consumer segmentation in food retailing in Croatia : a latent class analysis
Pavlić, Ivana; Vojvodić, Katija; Puh, Barbara - In: Market : review for marketing theory and practice 32 (2020), pp. 9-29
Persistent link: https://www.econbiz.de/10012652648
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What influences Croatian consumers' wine choice?
Alpeza, Ivana; Lukac̆, Zrinka - In: Market : review for marketing theory and practice 35 (2023) 1, pp. 41-56
Persistent link: https://www.econbiz.de/10014315019
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Segmenting brands' social network site (SnS) consumers : a four-country study
Andrews, Lynda; Bianchi, Constanza; Wiese, Melanie; … - In: Journal of international consumer marketing 31 (2019) 1, pp. 22-38
Persistent link: https://www.econbiz.de/10012200689
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Facing the shelf : four consumer decision-making styles
Mittal, Banwari - In: Journal of international consumer marketing 29 (2017) 5, pp. 303-318
Persistent link: https://www.econbiz.de/10011809520
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The importance and realization of personal values and cognitive age
Hofmeister-Tóth, Ágnes; Neulinger, Agnes - In: Market : review for marketing theory and practice 34 (2022) 1, pp. 25-40
Persistent link: https://www.econbiz.de/10013335998