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Beziehungsmarketing
Einzelhandel
Consumer behaviour
279
Konsumentenverhalten
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Relationship marketing
51
tourism
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Tourism
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Brand image
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Markenimage
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Kumar, V.
4
Hamilton, Ryan
3
Haws, Kelly L.
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Palmatier, Robert W.
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Fang, Eric
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Ferraro, Rosellina
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Alvarez, Cecilia M. O.
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Aspara, Jaakko
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Avery, Jill
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Ballings, Michel
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Barone, Michael J.
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Journal of marketing
MPRA Paper
Journal of retailing and consumer services
780
Journal of business research : JBR
421
International journal of hospitality management
166
Journal of retailing
159
International journal of retail & distribution management
145
The journal of services marketing
127
The international review of retail, distribution and consumer research
117
The journal of product & brand management
106
Psychology & marketing
98
Journal of the Academy of Marketing Science
90
Asia Pacific journal of marketing and logistics
86
The journal of brand management : an international journal
85
International journal of retail and distribution management
83
Cogent business & management
81
The service industries journal
77
Journal of hospitality marketing & management
75
European journal of marketing : EJM
72
Journal of travel and tourism marketing
71
International journal of contemporary hospitality management
70
Journal of strategic marketing
67
International journal of electronic marketing and retailing : IJEMR
64
Marketing intelligence & planning
62
Tourism management : research, policies, practice
60
Journal of service management
57
Industrial marketing management : the international journal for industrial and high-tech firms
56
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
55
SpringerLink / Bücher
54
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
53
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
52
International journal of consumer studies
51
Services marketing quarterly
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
50
Journal of service research : JSR
49
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
48
Management science : journal of the Institute for Operations Research and the Management Sciences
48
International journal of internet marketing and advertising : IJIMA
46
Service business
45
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
43
The international journal of bank marketing : IJBM
43
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ECONIS (ZBW)
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1
A choice sets model of retail selection
Spiggle, Susan
- In:
Journal of marketing
51
(
1987
)
2
,
pp. 97-111
Persistent link: https://www.econbiz.de/10001052898
Saved in:
2
Should firms use small financial benefits to express appreciation to consumers? : understanding and avoiding trivialization effects
Liu, Peggy J.
;
Lamberton, Cait
;
Haws, Kelly L.
- In:
Journal of marketing
79
(
2015
)
3
,
pp. 74-90
Persistent link: https://www.econbiz.de/10011485863
Saved in:
3
Creating enduring customer value
Kumar, V.
;
Reinartz, Werner J.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 36-68
Persistent link: https://www.econbiz.de/10011621576
Saved in:
4
Understanding customer experience throughout the customer journey
Lemon, Katherine N.
;
Verhoef, Peter C.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 69-96
Persistent link: https://www.econbiz.de/10011621578
Saved in:
5
Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian
;
Wilczek, Halina
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
Saved in:
6
Customer complaints and recovery effectiveness : a customer base approach
Knox, George
;
Oest, Rutger van
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 42-57
Persistent link: https://www.econbiz.de/10010419906
Saved in:
7
Better not smile at the price : the differential role of brand anthropomorphization on perceived price fairness
Kwak, Hyokjin
;
Puzakova, Marina
;
Rocereto, Joseph F.
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 56-76
Persistent link: https://www.econbiz.de/10011304637
Saved in:
8
United we stand : the impact of buying groups on retailer productivity
Geyskens, Inge
;
Gielens, Katrijn
;
Wuyts, Stefan
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 16-33
Persistent link: https://www.econbiz.de/10011304640
Saved in:
9
Footprints in the sands of time : a comparative analysis of the effectiveness of customer satisfaction and customer-company identification over time
Haumann, Till
;
Quaiser, Benjamin
;
Wieseke, Jan
;
Rese, Mario
- In:
Journal of marketing
78
(
2014
)
6
,
pp. 78-102
Persistent link: https://www.econbiz.de/10010463456
Saved in:
10
Know your customer : how salesperson perceptions of customer relationship quality form and influence account profitability
Mullins, Ryan R.
;
Ahearne, Michael
;
Lam, Son K.
;
Hall, …
- In:
Journal of marketing
78
(
2014
)
6
,
pp. 38-58
Persistent link: https://www.econbiz.de/10010463459
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